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Cognitive Behavioral Tips to Sell on Value

Have you ever thought about how your mindsets and beliefs towards your own buying decisions impact your ability to sell? Well it does, and it can shackle you from being able to sell on value and overcome objections, like price and delaying of a...

The #1 thing an Investor learned about how people make buying decisions

Howie Kra is a highly energetic and dynamic entrepreneur who has been inspiring people, driving revenues, and providing sales leadership for nearly 30 years. On his time on Wall Street, he learned many lessons.

Check out this clip to learn more...

What is the true cost of an unsuccessful sales hire?

The news is scary out there. 

How certain are you that the salespeople you hire today or tomorrow will be able to sell in an even more competitive and price sensitive market?

The importance of leading vs pushing

In the last clip from the What Sales Can Learn From A Firefighter Series, Peter Cutrer explains the importance of understanding the difference between leading and pushing, and how leading can help you get the results you're going for.

Check it out...

Advice to Sales Leaders from a Firefighter

Peter Cutrer hasn't just been a Firefighter/EMT, Fire Marshal, Fire Instructor and Deputy Chief for 15 years. He also now trains public safety agencies like NASA, Disney, Boston Fire, FDNY, and ESPN!

Check out this clip from the What Sales Can Learn...

What sales can learn from 11 years of marriage

It's that time of year when sales executives and salespeople are re-examining their strategies- what worked and what didn't?

Unfortunately, I have talked with more than a few that are re-examining their job prospects because things didn't work out...

How do you know if you're cut out for this type of career?

Choosing a career path isn't a simple task. When it comes to sales, one of the biggest fears that we face is facing rejection. But with fighting fires, firefighters run into burning buildings when everybody else is running out.

Check out this clip...

What Sales Can Learn From A Firefighter

Training is critical to a number of professions. In fighting fires, proper training can make the difference between life or death. So how do firefighters prepare?

Check out this clip to learn more about training from Peter Cutrer, a 15 year...

How to get over fears to have better conversations

I want to share something that I share with a lot of my coaching clients, whether they're sales people, or managers, or even business owners... and that is, how to practice.

It's actually something that I learned for myself when I had to overcome my...

How to best create a culture of learning with your team

Since the early 90’s, the idea of a learning organization that continuously improves is something many companies strive for, but often fail at. It has given way to a concept of data driven decisions- but unfortunately most companies don’t even...