In his book "Sales Shift" (that you should be reading), Frank Belzer calls the approach of a prospect like approaching a red light. You go slow and look before advancing.
And other Sales and marketing thoughts for the weekend.
Looking back over the past week's conversations, blog post reads and other things that have caught my eye, these questions seemed to stick with me on my Friday review. And sure, maybe I'm...
How inbound marketing has turned sales upside down making it more difficult and more lucrative at the same time.
When asked how and why I started my business recently for an interview, I was a little nervous about telling the real story. Partly because it would be put into print, but mostly because was a painful tale once upon a time. But I told the truth...
If you were to try and make me pick the best conversation I had this week, whether it was through LinkedIn, Twitter, Facebook, Quora, email, phone, on other blogs, on my own blog, or in person- I would have a hard time choosing. Clever as I may be...
A #blogchat #carnival topic
Last Sunday night I played one of my favorite games that I call 'Twitter roulette', where I use my mobile twitter app and spin through the people I follow and randomly stop to see what comes up. If it's interesting, I...
Is this a Question of Smarketing Ethics?
One of my contacts sent me this story of self control and marksmanship with an itsy bitsy shooter by a woman against a fierce predator. How could such a little weapon be powerful enough to protect her? I'm...
How Stephen King Might Create Buyer Persona Profiles
Buyer persona profiles seem to be in fashion these days with the push for content marketing to become relevant and compelling, not keyword stuffed and boring. Creating content, whether that is...
A fellow Inbound Networker asked me some basic questions about Smarketing recently, and I promised her a blog post on the answers. After the 4th page, I thought it best to answer her questions in 2 parts. This post is part 2, for part 1, read the...
Earlier this week, I read and commented on a blog about how content marketing just doesn’t work. This blog author had some very valid points.
