In college, I took many marketing research related classes. In one class we had to help a small business determine their market, the size, demographics and marketing plan. Not surprisingly, my satellite campus had many entrepreneurs taking that...
As I was growing up and I got angry, I would clean. It might be the kitchen junk drawer, the stuff outside, I just needed something to tackle.
The past few months I have talked to a lot of non-profit associations, advocacy groups, Chamber of Commerce and even read the 60 page "2013 Membership Marketing Benchmark Report" at least three times now (ok, skimmed it slowly). And even though it...
For the past 168 days I have used an app to track all of my calories taken in and burned off. 45 pounds later, things have changed a little. First of all, absolutely nothing fits. Not even my shoes. Bummer right?
Creating the content that you audience wants to read, see, hear or watch isn't easy for anyone, even the ones who live it and breath it on a daily basis. Corey Eridon, Inbound Marketing Content Manager at HubSpot, is certainly one of those people.
Father O'Malley answers the phone.
Why is it that as much as SEO changes, it still remains the same?
- if you do it alone.
- if you aren't inspired.
- if you have a thin skin.
- if you are a perfectionist.
- if you expect immediate results.
This is an unofficial list of course, but it is my own personal writer's block list. Somehow admitting that you...
Why prioritize your markets in your marketing plans?
Determining your business objectives and deciding which target markets to pursue can sometimes feel like a game of chance. We don't want to miss any opportunities, and so the temptation is to...
Personal Sales Techniques and Tips
This post has been sitting in draft since April. It was initially inspired by a fellow inbound marketer who asked me to help them with a start-up company prospect who they thought needed buyer persona profiles and...
