This is mostly an observation that I felt compelled to point out. It stems from many sales conversations, my hubby's latest college course on media convergence, and a hot new TV show that caught my eye.
If you have seen my LinkedIn profile, you have likely read the part that says, "Inefficiency drives me crazy, continuous and sustainable improvement is always my goal." It used to be angry, not crazy, but I've learned a few things.
How to use Buyer Persona Modes
Recently I explained how using buyer persona modes for sales and marketing strategy was like watching your favorite TV show series. You get to know and understand the characters by their mannerisms (ie: analytics,...
Sales and marketing strategies and plans are really just the 'how- to have a conversation that develops a trusted contact'. At least they should be. For most companies, the question that their sales and marketing strategy is missing is: What do we...
This might be a bit of a stretch, and it might be a bit of a rank because I am still irked by the Patriots non-win on Sunday. But in the 5 minutes of time I spent listening to post-game analysis one thing became apparent to me. The Pats played...
Why I'm Going to Inbound 2012
As you are reading (or listening) to this blog post, I am driving to Boston for my start of Inbound 2012. Monday night is VAR night, and despite my rabble rousing, bear-poking ways in the Hubspot Partner forum, I am...
As you develop your ideal customer profile, how do you know if it is realistic?
I have to admit, the most nerve wracking part of what I do is this question that is always on the forefront of my mind. It must be how professional matchmakers feel...
What does customer experience mean to your business in the 21st century?
"Remember the golden rule. He who has the gold, makes the rules."
Do you suffer these common sales and marketing alignment ailments?
Over the past year, I have talked to dozens of marketers, sales professionals, executives and entrepreneurs about Smarketing. Most agreed that aligning sales and marketing processes...
Are you an entrepreneur who eats what you kill?
A few weeks ago I was having a LinkedIn exchange with a fellow group member. Eventually we got to a point where he said this in his email.
