What sales and marketing taught me about fishing.
The majority of metaphors you can read about sales and fishing use this in reverse; What fishing can teach you about sales and marketing. My twist is not to confuse you, merely to illustrate the...
A salesman is a better marketer or a marketer is a better salesman?
These days, if you are not entrepreneurial in some way- you are being left behind. It is no longer a phrase exclusive to small businesses and start-ups. The most successful company...
Can your sales and marketing strategy predict the buying process?
Poor Ben. In a previous post, I started the story of Ben and his door to door sales strategy for the 'non-profit' organization he was working for. The sales process that happened...
Are your sales scripts creating sales zombies that kill your sales?
I was asked recently what my opinion of sales scripts are. I hesitated to say that I think they are a complete waste of time and create lazy salespeople, simply because many...
Why can't they understand the importance of working together?
A marketing person asked this question on sales and marketing alignment LinkedIn group a few weeks ago. Here were some of the answers offered.
Your buying process effects how you do sales AND marketing.
Why!? In a sentence; How you buy can get in the way when you are trying to sell to someone who has the same buying process as you. You naturally empathize and put up with price...
More women (than men) are graduating from college, starting businesses, families.
Why does it say Mahoney on the door and not some super smart and catchy name?
'So you are the Mahoney, the name on the door?' Is a question I was asked at a recent Portland, Maine Chamber of Commerce Business Expo.
Why Sales and Marketing Best Practices are Like a Wolf in Sheep's Clothing
No, this is not a book review of Animal Farm. Although if you consider that the biggest danger of 'best practice blindness' is myopia then yes, consider this a book you...
Is social media a waste of time or a critical sales 2.0 strategy?
It would seem to be a given. If sales is about developing relationships, and social media is about relationships, then how can social media possibly be a waste of time for any sales...
