If Content is Currency, It's Worth Doing Right
You have likely heard all about content marketing and how crucial it is to SEO now. If you haven't, do a quick search on "Google Penguin and Content Marketing", that should get you caught up. (or you...
Unconventional Sales Strategies
One of my contacts recently asked their network of sales experts to offer their top traits of a sales rockstar (apparently this is what the kids are calling the best sales people these days).
Although I don't...
Disclaimer: If your mandate is to "deliver share-holder value" or "make a paycheck", then this post is not for you.
Why I Read It
My reasons may be different from yours. Even if you have no interest in writing a book, this is one I would still recommend for your business book library. Skip ahead to "What I Learned" and ask yourself how you could apply the lesson...
Why Sales 2.0 Tools Might be Hazardous to Your Sales Process
There seems to be a lot of buzz lately about sales 2.0 tools. Sometimes I feel like I am waving my arms at the masses and screaming "WAIT!" *sigh* If people just did what I told them,...
What is a Sales and Marketing SLA?
A SLA, or service level agreement, is like a contract between sales and marketing departments or functions. It is the feedback and handoff that happen between the sales and marketing functions as a buyer enters...
This is mostly an observation that I felt compelled to point out. It stems from many sales conversations, my hubby's latest college course on media convergence, and a hot new TV show that caught my eye.
If you have seen my LinkedIn profile, you have likely read the part that says, "Inefficiency drives me crazy, continuous and sustainable improvement is always my goal." It used to be angry, not crazy, but I've learned a few things.
How to use Buyer Persona Modes
Recently I explained how using buyer persona modes for sales and marketing strategy was like watching your favorite TV show series. You get to know and understand the characters by their mannerisms (ie: analytics,...
Sales and marketing strategies and plans are really just the 'how- to have a conversation that develops a trusted contact'. At least they should be. For most companies, the question that their sales and marketing strategy is missing is: What do we...
