This might be a bit of a stretch, and it might be a bit of a rank because I am still irked by the Patriots non-win on Sunday. But in the 5 minutes of time I spent listening to post-game analysis one thing became apparent to me. The Pats played...
Why I'm Going to Inbound 2012
As you are reading (or listening) to this blog post, I am driving to Boston for my start of Inbound 2012. Monday night is VAR night, and despite my rabble rousing, bear-poking ways in the Hubspot Partner forum, I am...
As you develop your ideal customer profile, how do you know if it is realistic?
I have to admit, the most nerve wracking part of what I do is this question that is always on the forefront of my mind. It must be how professional matchmakers feel...
What does customer experience mean to your business in the 21st century?
"Remember the golden rule. He who has the gold, makes the rules."
Do you suffer these common sales and marketing alignment ailments?
Over the past year, I have talked to dozens of marketers, sales professionals, executives and entrepreneurs about Smarketing. Most agreed that aligning sales and marketing processes...
Are you an entrepreneur who eats what you kill?
A few weeks ago I was having a LinkedIn exchange with a fellow group member. Eventually we got to a point where he said this in his email.
When everything goes wrong, what sales strategy will save you?
You know how sometimes it seems that everywhere you look, there is a message that repeats itself? I can't tell you how many conversations I have with entrepreneurs that they don't know...
Sales 2.0 isn't about salesforce automation software
In my first year of college, I took accounting. I learned about credits and debits, ledgers and journal entries. The most advanced part of the class was using excel. A lot of students in the...
Why might focusing on Entrepreneurs and Small Businesses be a good sales strategy?
I hope I am not letting the cat out of the bag, but this is the only strategy I can think of, right now, that makes sense for a sales director of a software company...
Can the Smarketing approach change your business, or your life?
Last week I talked with an entrepreneur who has a child with ADHD. I have heard many life and business coaches say that nearly every entrepreneur is, or has, some form of ADHD. I don't...
