You can teach sales to do marketing.
You can't teach marketing to do sales. Perhaps that is why you will have a hard time finding a college program that offers a sales degree. Most sales people have learned on their feet, in real life, not behind...
If you are both the Sales & Marketing person in one, how can Smarketing help you?
This is a question I am asked frequently, most recently at the Maine Marketing Association lunch and learn where Rick Roberge and I talked about common sales and...
Why I Read It
Change is hard. Knowing what to change, how to change, and predicting whether or not it will be worth it are daunting and overwhelming questions for anyone. Whether it is a change in your personal or business life, we are all trying...
“Quality is caused, not controlled.”
#DIRFT, or (Doing It Right the First Time) is a phrase that has come across my radar a lot lately. The absolute critical importance of quality is a point that was raised on my April Fool's day post.
It's been a fun 5 year run. Until today. Because as of today, the beginning of Q2, MiM is no longer accepting new clients.No, this is not an April Fool's day joke post.This is real."Why stop now, why give it up?" Might be your next question.Simply...
What is the objective of sales performance analysis?
Do you believe that the objective of data analysis is to find a problem to fix? Is the only way to achieve better results in sales and marketing to focus on where quotas are not being met?
Can Sales and Marketing Integration Save Time?
What is the one thing everyone always wishes they had more of? Money? Friends? Cars? Houses?
Sales Leads and Opportunities are Not Linear
If you are patient and wait for inspiration, it will come. But that is only true for artists, not salespeople. You have to do the daily activities to keep filling the pipeline. But be careful, if you...
What the Girl Scouts Taught Me About Sales, Leads and Branding
When I was of a certain age, I was a Girl Scout. I actually started as a Brownie in kindergarten and continued on through middle school. I think it was my mom's way of keeping me out of...
