Someone once asked me what it is that makes me choose to work with one client versus another. In sales terms, he wanted to know what my "qualifier" was. I think more in terms of disqualification, so it was a...
Last week I had the pleasure of hosting a Hubspot User Group with Mark Roberge as our guest speaker. In case you are unaware, Mark is the VP of Sales at Hubspot. Together he and Hubspot CMO Mike...
It's not a typo, it's a prediction. And I am not the only one saying it. In fact, just tonight I received an email with the subject "Secret Shame". The first lines read, "It's the dirty secret. There are more failures in internet marketing than...
I've had some interesting conversations in the past couple days, and some of the things I've been hearing have made me pause and think:
In the past month, I have seen a lot of good content, led great "brainstorming" conversations, and reconnected with some that have seen big changes in the past year and are anxious about...
This Saturday morning, Christmas Eve, at 9 AM, snuggle up to the radio (or streaming webcast) in your fuzziest robe and slippers, grab a mug of mulled cider, and listen to me recite this smarketing holiday tale on Mind Your Own Business Radio!...
Girls have more tools, and they were raised to know how to use them. So this post is not meant to rub it in the boy's faces, but my intentions are that my observations will be taken as helpful tips to the boys...
Just as I was graduating college, I read a book that would change my perspective on marketing. "Waiting for Your Cat to Bark" was where I first learned...
I have never been much of a clique person. In school, I was one of the peripheral kids that mingled with the jocks, nerds, band geeks, and hippies. I easily found something in common with each group, but never was a real...
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