Blog Cover Image 1

Sales & Marketing Teams: Smarketing Synchronization

There is no "I" in Team

I have never been much of a clique person. In school, I was one of the peripheral kids that mingled with the jocks, nerds, band geeks, and hippies. I easily found something in common with each group, but never was a real...

Smarketing Tip of the Week: Create Cheers-like Customer Experience

Business Development and 21st Century Hiring: Are You Insane?

Here's a classic chicken-and-the-egg scenario. You know you need to make time to sell in order to grow your business, but you're swamped with client work – to the point where you're not doing much selling. At some point the client work will end and...

Sales & Dating Analysis: Inbound Marketing and the Cold Sales Call

The Big Bang Effect: Inbound Marketing and the Cold Sales Call

Business Development Trend: Smarketing & the Buyer Seller Dance

I recently had lunch with a long-time colleague who was frustrated to the point of quitting her job and not really sure what to do to better her situation, help her company actually grow and motivate her team. Let's call her Baby.

B2B Sales Development Analysis: Smarketing and the Perfect Match

Prospecting, Smarketing, and Buyer Intent

In a previous smarketing post, I explore the challenges that sales and marketing have when trying to determine if the marketing message was attracting the right people. 

B2B Sales Development Breakthrough: Smarketing & Prospecting Tools

Can the Right Prospecting Tool Expedite Your B2B Sales Process?

Previously, a sales person's best prospecting tools were:

  • Yellow pages (click image to watch video)

  • Chamber of Commerce listings

  • Hoover's or D&B subscriptions

  • Family,...

A Smarketing New Year's Resolution

The Smarketing VARs wager to Hubspot

Most people who know me, know that I am serious and passionate about sales, marketing and business development. I truly believe that when business is done right, and the customer relationship is put first, it...

Smarketing Comparison: Food Scarcity and Revenue Loss

You know how when something bad happens and it really never sits well with you? It probably makes you anxious, guilty - all bad feelings? Later over time, depending on the severity of the bad thing, you can laugh, learn or avoid it altogether in...

Advanced Analytics & Inbound Sales: Mystery of the Disappearing Prospect

Dating, like courting prospects, is a learning process. We're not born knowing what kind of person we'll get along with. Most businesses don't know beforehand who their best customers are going to be either.