A Sales and Marketing Strategy is Your Business' Owner Manual
For the January HUGMEtoo, I put together some slides to talk about the sales prospecting tool that HubSpot has recently updated with new functionality.
An Inbound Marketing Agency's Evolution
Notice that I did not say revolution. Some readers and listeners may have heard me using the phrase revolution a lot lately. I feel that I should clarify a misconception. I have learned that a revolution is...
What Does Business Development and Brewing Have in Common?
This week's business development insight was inspired by my husband. Not only is he a really swell guy, he also makes his own beer. Bonus!
Marketing Lessons from Harley Davidson & Dr. Dave Reibstein
Last night the Maine Center for Creativity hosted a talk with Dr. Dave Reibstein (herein referred to as Dr. Dave) To be truthful, I had signed up for the talk in November and had forgotten...
How Do You Make Decisions: Fear or Hope?
Someone once asked me what it is that makes me choose to work with one client versus another. In sales terms, he wanted to know what my "qualifier" was. I think more in terms of disqualification, so it was a...
How Hubspot Increased Revenue 6000% over 4 years.
Last week I had the pleasure of hosting a Hubspot User Group with Mark Roberge as our guest speaker. In case you are unaware, Mark is the VP of Sales at Hubspot. Together he and Hubspot CMO Mike...
It's not a typo, it's a prediction. And I am not the only one saying it. In fact, just tonight I received an email with the subject "Secret Shame". The first lines read, "It's the dirty secret. There are more failures in internet marketing than...
Do you want any customer, or the right customer?
I've had some interesting conversations in the past couple days, and some of the things I've been hearing have made me pause and think:
It Is Not Conversion Rate Optimization, or Even Smarketing.
In the past month, I have seen a lot of good content, led great "brainstorming" conversations, and reconnected with some that have seen big changes in the past year and are anxious about...
