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What is the best way to get sales and marketing teams to collaborate ?

Why can't they understand the importance of working together? 

A marketing person asked this question on sales and marketing alignment LinkedIn group a few weeks ago. Here were some of the answers offered.

Inbound Marketing Analysis: ROI With Sales and Marketing Integration

How Hubspot Increased Revenue 6000% over 4 years.

Last week I had the pleasure of hosting a Hubspot User Group with Mark Roberge as our guest speaker. In case you are unaware, Mark is the VP of Sales at Hubspot. Together he and Hubspot CMO Mike...

Is Smarketing a Real Option for Business Development?

Can Smarketing Hold up to Real ROI?

Is smarketing more than a 'that's interesting' concept?

Just as I was graduating college, I read a book that would change my perspective on marketing. "Waiting for Your Cat to Bark" was where I first learned...

A Smarketing Birthday Wish

Today is a significant day. Not just because it is my birthday. Not just because there are only about 40 valid selling days left to the end of this year. (And no, not just because we're at the doorstep to winter.)But today is the day I draw my line...

Smarketing Sales Development: Are you always selling?

Always be selling. Sounds like a cheeky, cheesy sales guy thing doesn't it?

Not Just for Sales?

  • Athletes train- they are always running.
  • Students study- they are always learning.
  • Musicians play- they are always practicing.

Are you taking your marketing strategy seriously?

This blog was co-written by Jess Stark and Cheri Gaudet.

A Smarketing Fairy Tale

Feuds between sales and marketing are as old as fairy tales. Well, okay, maybe not that old. But it's well known that traditionally, sales and marketing haven't always been happy partners.

Each side thinks they're the princess - and the other guy...

Using LinkedIn for SMarketing

Are your Marketing and Sales Synchronized?  In many cases, they aren't, but when they DO learn to work together, you get amazing results!

Uprisings and Revolutions- A History Lesson for Marketing & Sales

I happened to catch an article from the NY Times from a connection on LinkedIn titled, "A Theory of Everything." The author basically sums all the recent riots, government overthrows, protesting and revolutions in one slogan from an Israeli...

Is your sales and marketing alignment 'Smarter Than a 5th grader'?

Ever watch that game, "Are You Smarter Than a 5th Grader?". Seems like a ridiculous concept at first right? I mean of course I am smarter than a 5th grader!