I've heard from a lot of people and from some of those that I coach is that this fear that if they do this buyer first approach and their buyer is wrong about how they're seeing their problem or categorizing the solution:
On a recent call with a group of colleagues, one commented to me- “You do more in a day than I do in a week!” I do cram a lot in, maybe it comes from my Irish/Polish blue collar entrepreneurial family background, but work is not a four letter word...
*Today's guest post is by Chris Strom. Chris is the founder of ClearPivot, a digital marketing agency in Denver, Colorado.*
If you’re in the marketing and sales space and follow the industry chatter, you’ve doubtlessly seen a new term start popping...