I know someone who is afraid of driving and therefore doesn't. I can see not driving if you live in the city with public transportation. The problem, however, is that by being transported everywhere and never driving yourself you become the worst...
Unconventional Sales Strategies
One of my contacts recently asked their network of sales experts to offer their top traits of a sales rockstar (apparently this is what the kids are calling the best sales people these days).
Although I don't...
Disclaimer: If your mandate is to "deliver share-holder value" or "make a paycheck", then this post is not for you.
Why Sales 2.0 Tools Might be Hazardous to Your Sales Process
There seems to be a lot of buzz lately about sales 2.0 tools. Sometimes I feel like I am waving my arms at the masses and screaming "WAIT!" *sigh* If people just did what I told them,...
How to use Buyer Persona Modes
Recently I explained how using buyer persona modes for sales and marketing strategy was like watching your favorite TV show series. You get to know and understand the characters by their mannerisms (ie: analytics,...
Sales and marketing strategies and plans are really just the 'how- to have a conversation that develops a trusted contact'. At least they should be. For most companies, the question that their sales and marketing strategy is missing is: What do we...
When everything goes wrong, what sales strategy will save you?
You know how sometimes it seems that everywhere you look, there is a message that repeats itself? I can't tell you how many conversations I have with entrepreneurs that they don't know...
Why might focusing on Entrepreneurs and Small Businesses be a good sales strategy?
I hope I am not letting the cat out of the bag, but this is the only strategy I can think of, right now, that makes sense for a sales director of a software company...
What sales and marketing taught me about fishing.
The majority of metaphors you can read about sales and fishing use this in reverse; What fishing can teach you about sales and marketing. My twist is not to confuse you, merely to illustrate the...
Can your sales and marketing strategy predict the buying process?
Poor Ben. In a previous post, I started the story of Ben and his door to door sales strategy for the 'non-profit' organization he was working for. The sales process that happened...
