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Business Development Consulting with Branding & Creative Directors

Why is the role of creative director important to business development?

Carole and I had a great conversation the other day. Part of the conversation we discussed "Creative Directors" and what I see their function is in the world of business...

A Mother's Day Ode to the Generational Family Owned/Run Businesses

Why does it say Mahoney on the door and not some super smart and catchy name?

'So you are the Mahoney, the name on the door?' Is a question I was asked at a recent Portland, Maine Chamber of Commerce Business Expo.

No Love for LinkedIn? What are you missing out on?

Is LinkedIn the red headed step child of the big three?

In preparation for my LinkedIn presentation at Social Media FTW, I came to realize how much LinkedIn is ignored. I actually started realizing this when clients would ask me, "How do I get more...

The key to (successful) marketing in a recession.

It seems that everyone is talking about investing more in marketing during a recession. Since early 2008, leading bloggers and organizations have been telling businesses that they should be spending more on marketing in a recession. On the surface,...

Social Media-Do's & Don't

A recent Washington Post article by Michelle Singletary was published in my local Sunday paper's business section titled "Watch What you Tweet". It caught my attention not only because I knew right away what the article was about, but also because...

From the mouths of babes...