A fellow Inbound Networker asked me some basic questions about Smarketing recently, and I promised her a blog post on the answers. After the 4th page, I thought it best to answer her questions in 2 parts. This post is part 2, for part 1, read the post on Caldwell Marketing Communications blog.
Topics: smarketing, sales and marketing alignment, customer experience marketing
I was going to wait to post this just before you left the office, in the hopes that it will put a smile on your face. But patience is not one of my natural strengths.
Topics: smarketing, customer service, customer experience marketing
One of the greatest things about small businesses is their ability to truly delight customers. In a small business, every customer relationship is critical, so they work extra hard to deliver high quality products and services and provide exemplary support. Small business email marketing campaigns can give prospects a sneak peek into what it would be like for them to be a customer - or they can give a terrible false impression.
Topics: email marketing, customer experience marketing, email marketing best practices, small business email marketing
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