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Applying Buyer Persona Modes to Create Customer Focused Copy

If Content is Currency, It's Worth Doing Right

You have likely heard all about content marketing and how crucial it is to SEO now. If you haven't, do a quick search on "Google Penquin and Content Marketing", that should get you caught up. (or...

CEOs- Are Your Buyer Personas Just a Figment of Your Imagination?

As you develop your ideal customer profile, how do you know if it is realistic?

I have to admit, the most nerve wracking part of what I do is this question that is always on the forefront of my mind. It must be how professional matchmakers feel...

3 Strategic Sales Performance Analysis Techniques to Increase Sales

What is the objective of sales performance analysis?  

Do you believe that the objective of data analysis is to find a problem to fix? Is the only way to achive better results in sales and marketing to focus on where quotas are not being met? 

Customer Profile Examples: Star Wars, Smarketing & Buyer Behavior

I orginally got into the marketing field for 2 reasons. First, I am obessed with the question of why. Why people do or don't do. Second, I love characters and stories. Had I not gone into marketing I would be the preverbal writer in the woods of...

Small Business Email Marketing: The Eighth Commandment

Thou Shalt Not Ask People to "Click Here"

Many small businesses treat email marketing like a spray-and-pray tactic for blasting marketing messages out to potential customers. Hopefully, through this series you're beginning to learn that email...

Customer Persona Modes: THE Smarketing Magic?

Criticism of Customer Personas in Online Marketing

Mr. Spock, Are Personas Practical and Logical?

"No one can guarantee the actions of another." -Spock, "Day of the Dove", stardate unknown

Are Customer Persona Modes the Next Big Thing?

Are Customer Personas a Valid Marketing Methodology?

There is some debate as to what a persona is and whether it is valid methodology to implement for marketing strategy. With the rise of social media, personas have gained some attention among...

Part 2 of 5: How to Harness the Dynamic Power of Internet Marketing

Step 2: The (Action, Conversion, Marketing) Plan

Putting the map together to navigate safely to your destination.

Anything worth doing is worth doing right, or so my mother always told me. Little did I know how then that advice would guide (almost)...

Does Your Internet Marketing Plan Include These 6 Key Components?

I drive a lot, and some of the ways that I amuse myself is reading vanity plates in traffic. Some have humored me and I have even taken pictures of a few. (like the guy in the convertible mustang who had the plate "NOWIFE". I sent that one to my...

What are your customer's key phrases trying to tell you?

Anyone looking to sell their product or service online will find that their research will always start with a key word or key phrase analysis. A good key phrase analysis can tell you not only the key phrases that your potential customers are using...