Unbound Growth Blog

Applying Buyer Persona Modes to Create Customer Focused Copy

Posted by Carole Mahoney  2/17/13 8:46 PM

If Content is Currency, It's Worth Doing Right

You have likely heard all about content marketing and how crucial it is to SEO now. If you haven't, do a quick search on "Google Penquin and Content Marketing", that should get you caught up. (or you can just take my word for it).

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Topics: marketing strategy, sales and marketing alignment, copywriting, customer personas, customer profiles, buyer personas

CEOs- Are Your Buyer Personas Just a Figment of Your Imagination?

Posted by Carole Mahoney  8/26/12 9:30 PM

As you develop your ideal customer profile, how do you know if it is realistic?

I have to admit, the most nerve wracking part of what I do is this question that is always on the forefront of my mind. It must be how professional matchmakers feel when they set people up.

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Topics: customer personas, customer profiles, buyer personas

3 Strategic Sales Performance Analysis Techniques to Increase Sales

Posted by Carole Mahoney  3/25/12 12:07 PM

What is the objective of sales performance analysis?  

Do you believe that the objective of data analysis is to find a problem to fix? Is the only way to achive better results in sales and marketing to focus on where quotas are not being met? 

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Topics: smarketing, sales assessments, sales development, customer profiles, sales performance

Customer Profile Examples: Star Wars, Smarketing & Buyer Behavior

Posted by Carole Mahoney  2/12/12 8:35 PM

I orginally got into the marketing field for 2 reasons. First, I am obessed with the question of why. Why people do or don't do. Second, I love characters and stories. Had I not gone into marketing I would be the preverbal writer in the woods of Maine with her golden retriever, chamomile tea and organic gardens.

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Topics: customer personas, customer profiles, personas

Small Business Email Marketing: The Eighth Commandment

Posted by Cheri Gaudet  8/15/11 11:13 AM

Thou Shalt Not Ask People to "Click Here"

Many small businesses treat email marketing like a spray-and-pray tactic for blasting marketing messages out to potential customers. Hopefully, through this series you're beginning to learn that email marketing should be more like a focused laser beam. When you begin to think of email marketing in this way, it's easier to see how email marketing also helps support your search engine optimization (SEO) efforts - the ways in which you try to make your website easier for people to find.

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Topics: email marketing, customer profiles

Customer Persona Modes: THE Smarketing Magic?

Posted by Carole Mahoney  8/2/10 3:00 PM

Criticism of Customer Personas in Online Marketing

Mr. Spock, Are Personas Practical and Logical?

"No one can guarantee the actions of another." -Spock, "Day of the Dove", stardate unknown

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Topics: customer segmentation, customer personas, customer profiles, personas

Are Customer Persona Modes the Next Big Thing?

Posted by Carole Mahoney  7/6/10 12:30 PM

Are Customer Personas a Valid Marketing Methodology?

There is some debate as to what a persona is and whether it is valid methodology to implement for marketing strategy. With the rise of social media, personas have gained some attention among marketers as a way to connect personally with a faceless community.

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Topics: customer service, customer segmentation, customer personas, customer profiles

Part 2 of 5: How to Harness the Dynamic Power of Internet Marketing

Posted by Carole Mahoney  6/7/10 11:00 AM

Step 2: The (Action, Conversion, Marketing) Plan

Putting the map together to navigate safely to your destination.

Anything worth doing is worth doing right, or so my mother always told me. Little did I know how then that advice would guide (almost) everything I would do later in life. My high school graduation, my wedding day, my children's birth to my college graduation- every major event involved some type of plan.

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Topics: internet marketing strategy, internet marketing plans, customer segmentation, website architects, customer personas, customer profiles

Does Your Internet Marketing Plan Include These 6 Key Components?

Posted by Carole Mahoney  1/22/10 1:03 PM

I drive a lot, and some of the ways that I amuse myself is reading vanity plates in traffic. Some have humored me and I have even taken pictures of a few. (like the guy in the convertible mustang who had the plate "NOWIFE". I sent that one to my husband.)

This week's memorable mention is also what inspired this week's  post. Some have asked me why I put so much emphasis on internet marketing plans. The NH resident with the brand new black Escalade said it perfectly with his/her plate "PLNAHD". Didn't catch that? Oh, let me explain- the person in the 65k car (in the middle of a recession and by the way more than I paid for my first house) says PLAN AHEAD.

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Topics: marketing strategy, internet marketing plans, customer segmentation, customer profiles

What are your customer's key phrases trying to tell you?

Posted by Carole Mahoney  1/22/10 12:54 PM

Anyone looking to sell their product or service online will find that their research will always start with a key word or key phrase analysis. A good key phrase analysis can tell you not only the key phrases that your potential customers are using to describe your product/service, but also what key phrases your competition and industry are using. Depending on your particular business, a key phrase analysis will also give you niche key phrases, which are those key words that are used by your potential customers that are not highly targeted by the competition.
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Topics: customer segmentation, customer personas, customer profiles, key phrase analysis, key word analysis, KWA

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This blog is a home for the business growth lessons that we and our associates and clients have learned from the front lines.

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