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Marketing Do's & Don'ts from Inbound Networkers

Inbound Marketing Best Practices Isn't Just Marketing

Every Wed at noon I moderate a live panel discussion with other members of the Inbound Networkers Linkedin Group. This past week, 8 of us talked about some of the do's and don'ts of marketing....

The Inbound Revolutionary Road

Being a total book nerd, I read approximately 8-10 books during my long summer days in Maine by the lake. 75% of these are non-fiction, which I realize makes me an even bigger nerd. The fact that the other 25% of the non-fiction that I read gives...

When do you know enough about your inbound strategy to do something?

My neighbor rang the doorbell this morning and very calmly asked me what the fastest way to get to Maine Medical Center was. Taking my cues from her calmness, I assumed that she was asking me because she had a doctor's appointment there. Knowing...

Inbound Sales and Marketing Techniques From My Nana

My nana would love the idea of inbound. Growing up, she warned me about boys that just wanted to 'hook up'. She would tell me that any boy worth his salt would wait, be patient and not try to rush me into anything. 

Move That House and Incorporate an Inbound Strategy!

Tales from the floor of #inbound13

If you were one of the dozen or so people I had more than a passing conversation with at this year's Inbound Conference, you likely heard me mention at least once, "This is a blog post." Here is one of those tales.

Content Marketing Challenges- You Are Not Alone

Creating the content that you audience wants to read, see, hear or watch isn't easy for anyone, even the ones who live it and breath it on a daily basis. Corey Eridon, Inbound Marketing Content Manager at HubSpot, is certainly one of those people.

Book Review: Sales Shift by Frank Belzer

How inbound marketing has turned sales upside down making it more difficult and more lucrative at the same time.

My best and worst day as an entrepreneur.

When asked how and why I started my business recently for an interview, I was a little nervous about telling the real story. Partly because it would be put into print, but mostly because was a painful tale once upon a time. But I told the truth...

Introverts and Inbound Marketing

I have a friend who is as extroverted as the day is long. This guy once was my boss and still is a valued business associate, and he always brings excitement into a room without even trying. Not long ago he took his precocious 10-year-old son to a...

My 5 Not-So Obvious Sales & Marketing Reasons to go to Inbound 2012

Why I'm Going to Inbound 2012

As you are reading (or listening) to this blog post, I am driving to Boston for my start of Inbound 2012. Monday night is VAR night, and despite my rabble rousing, bear-poking ways in the Hubspot Partner forum, I am...