Unbound Growth Blog

Lead Nurturing and NKOTB: Gonna Get To Ya

Posted by Cheri Gaudet  10/24/11 9:12 AM

Much to the chagrin of Carole and Jess, I am a huge New Kids on the Block fan. Because I love to make NKOTB references as often as possible, I was thrilled when I realized they have a great song that explains exactly how lead nurturing works.

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Topics: lead nurturing

Lead Nurturing one Crumb at a Time

Posted by Jess Stark  8/3/11 1:30 PM

What can Hansel and Gretel
 teach us about lead nurturing?

Hansel knew that without a trail to follow home, he and his sister would easily get lost in the woods.  The same thing can happen to your prospect.  With a flood of emails coming into his inbox every day, your email can easily get lost in the woods, and your prospect can get lost and frustrated searching for the best way to find his way to you.

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Topics: lead nurturing

Learning How to Ride the Lead Nurturing Bicycle

Posted by Jess Stark  7/28/11 11:30 AM

What is the Lead Nurturing Bicycle?

Lead nurturing is a lot like learning to ride  bicycle.  You have to take it in steps.

 The first time you get on a bike, you won't be able to win the Tour de France. The same goes for lead nurturing - you're not going to win a sale the first time they download a white paper.

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Topics: lead nurturing

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