On a recent #livesaleslab, we talked about two questions. First, why should people buy from you, and second, why should they buy from you now?
These seem like relatively simple questions to answer.
However, most of the time when I'm asking these questions of salespeople, the answers I get are usually somewhere along the lines of, "Well, they should buy from us because we have the best quality product." Or "They should buy from us because we have the number one in customer service." Then of course, there's those that say, "Well, we're the only ones that do this in this particular way." And then of course, there may be those few that still say, "Well, we do have the lowest price."