Unbound Growth Blog

How To Handle Fear In Sales

Posted by Carole Mahoney  1/29/19 8:00 AM

When I was about 9 years old, I watched the Dracula movie for the first time, and hence, became obsessed that  Dracula himself was living in my mother's basement.


When my mother would ask me to go down into the basement to get something from the pantry for dinner, I found ways to stall, or delay it, or just get out of it altogether. Until, eventually, my mother made me go down there, in which case, I would turn on every single light in the basement because I was convinced that they couldn't see me if it was light out.

Until one day, I ran so fast up the basement stairs that I slipped and fell and slammed my shin into the stair. Tears came to my eyes as blood came out of my leg, and I'm like, great, now they're really gonna get me.

I ran the rest of the way up the stairs, and I was so mad at myself that finally I decided, you know what? I'm gonna go downstairs, and I'm gonna turn off all of the damn lights and I'm gonna sit on this step. I even said out loud, "Okay, Dracula. If you're here, come and get me now, 'cause I'm not falling down the stairs again."

Nothing happened.

Now, that didn't completely erase my fear of going downstairs in the basement. Every time my mom asked me to go get something I got that nervous and tight feeling in my chest, but I took that as my cue to purposely walk slower, not only because I wanted to not fall on the stairs, but I was trying to convince myself that maybe Dracula wasn't living in my basement anymore.

This is what happens to salespeople who are afraid of rejection, or upsetting someone, or even being seen as "that annoying and needy salesperson". They avoid it. Until they can't anymore.

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Topics: sales coaching, salespeople, #livesaleslab

Tips For Managing Complex Enterprise Deals

Posted by Carole Mahoney  1/23/19 11:21 AM

Mauricio Suarez and Michael Douglas (not the actor) joined me on this week's Live Sales Lab recap and generously shared their top tips to close those large complex deals.

First tip: however long you think it will take, multiply by three. Your manager's forecast will thank you. You may laugh, but your manager is nodding their head...

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Topics: sales coaching, #livesaleslab

My Advice For Women In Sales

Posted by Carole Mahoney  1/17/19 12:05 PM

Because I talk to so many women in sales today and coach them, I thought this would be a great opportunity for me to share these exact words of wisdom with you.

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Topics: sales coaching, salespeople, #livesaleslab

How to Avoid Boring Sales Calls and Demos

Posted by Carole Mahoney  12/28/18 7:28 AM

It’s been a busy end of year... last year I spent nearly 800 hours watching recorded demos and listening to client sales calls. From discovery calls to demos, I have heard  some good, a lot of bad, and some just downright… boring.

Through that experience, I have developed some pet peeves. I am going to call these PSAs’; Potential Snore Alerts.

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Topics: sales coaching, salespeople, #livesaleslab

How To Handle Objections

Posted by Carole Mahoney  10/24/18 10:28 AM

Objections are one of those things that we all encounter as salespeople, within every conversation that we have. How we handle them varies. Few do it well. Even fewer are able to turn objections into value-add statements and questions.

And like most things in sales, handling objections takes a framework that you can customize to each conversation, and practice the hell out of until it becomes second nature.

Check out the video for how I coach salespeople to handle objections, or read the 4 part framework.

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Topics: sales coaching, sales questions, salespeople, #livesaleslab

What if you can't reach your goals on Inbound alone?

Posted by Carole Mahoney  10/17/18 10:50 AM

As a salesperson, I am a little bit of a control freak when it comes to lead generation. I just don't want to put all of my income in somebody else's hands, or wait for something to happen.

And isn't that what we all love about sales, the ability to take our outcomes into our own hands?

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Topics: sales coaching, prospecting, salespeople, #livesaleslab

How to Add Value by Turning a Negative into a Positive

Posted by Carole Mahoney  9/28/18 7:30 AM

How do you add value to a conversation with anyone? If value is in the eye of the beholder, and you aren’t a mind reader- how do you do that?

This is made even more difficult by the fact that selling today isn’t face to face, so the clues we get when in person as to how someone is thinking are lost.

And oftentimes buyers have a negative viewpoint going into conversations that makes it difficult to communicate value to them. (This is called the Theory of Reasoned Action, we behave according to our attitudes and beliefs). This means they will reject your ideas, products, and services with phrases like; “It costs too much.”

So what do you do in that situation to add value?

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Topics: sales coaching, salespeople, #livesaleslab

What Salespeople Can Learn From Entrepreneurs

Posted by Carole Mahoney  9/18/18 7:30 AM

What can salespeople can learn about grit from entrepreneurs?

And what is grit anyway?

Grit is a term that has been made popular by psychologist Angela Duckworth when she explored what made high achieving people successful. But how did they develop the self control and perseverance attributed to grit? How did they continue through multiple failures to find success?

I'll share some of my own experiences that I've learned as an entrepreneur, and as what other psychologists have found in their research.

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Topics: entrepreneur, sales coaching, salespeople, #livesaleslab

How do you deal with difficult prospects?

Posted by Carole Mahoney  9/5/18 8:00 AM

How do you (or your sales team) handle difficult prospects and buyers who do not want to share information? Because that never happens... right?

Do you just try to plow through it, or just ignore it?

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Topics: sales coaching, salespeople, #livesaleslab

How to Use Inbound to go Outbound

Posted by Carole Mahoney  8/22/18 12:51 PM

I talk to salespeople daily, and one thing they all eventually tell me is - 'I need more pipeline.' In other words, 'I need to prospect more.'

The concept of prospecting seems simple- find more people to talk to that have problems you can help with. Why then is it so hard? Not only to commit to doing it, but then once you have committed to doing it- actually getting people's attention is not easy.

Especially if we talk first about what we care about.

The hidden reason why prospecting is so hard is the fear of rejection and need for approval. Even though we know we shouldn't, we take it personally- it is how we are wired. No one likes to be told no, and most people don't like to give bad news. 

On the weekly #livesaleslab, we often share and practice prospecting ideas. Recently we talked about how to use inbound to go outbound.

First we had to define what we mean when we are talking inbound and outbound. 

I related it to dating.

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Topics: sales coaching, prospecting, salespeople, #livesaleslab

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