Unbound Growth Blog

Small Business Email Marketing: The Fifth Commandment

Posted by Cheri Gaudet  7/4/11 11:30 AM

Thou Shalt Not Spam Conference Attendee Lists

Yes, it really is a big deal. Smart businesses use permission marketing principles and avoid sending unsolicited emails like the plague. Aside from the fact that it's prohibited by conferences and anti-spam legislation, here are three reasons why you should never send an unsolicited email.

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Topics: email marketing, email marketing best practices, small business email marketing, permission-based email marketing, permission marketing

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