Unbound Growth Blog

Saving the ta-tas: A Missed Opportunity for Public Health Relations?

Posted by Carole Mahoney  10/24/11 2:59 PM

Unless you are color blind, as we near the end of October, you can not miss the color pink everywhere this month. It is Breast Cancer Awareness Month, and as a woman-owned business that knows social media is changing everything, we feel it is important to support this cause.

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Topics: internet marketing, Pay per click, PPC

Part 3 of 5: How to Harness the Dynamic Power of Internet Marketing

Posted by Carole Mahoney  6/18/10 10:30 AM

Step 3: Implementing the Plan

Harnessing the herd without going over a cliff. 

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Topics: inbound marketing, email marketing, email marketing best practices, online copywriting, social media management, Pay per click, PPC, search engine optimization, SEO

Using Inbound Marketing to Market Smarter Online - Part I

Posted by Carole Mahoney  5/25/10 1:00 PM

This was a guest post from Stacie Chalmers.

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Topics: inbound marketing, internet marketing, guest blog post, internet marketing strategy, internet marketing plans, internet marketing strategic planning, Pay per click, PPC, search engine optimization

5 Reasons to do a Keyword Analysis as part of your Internet Marketing

Posted by Carole Mahoney  1/22/10 1:05 PM

I was not sure where to start with this week's post- most of the time my posts are inspired either by questions clients ask me, questions clients shouldbe asking me, or recent trends and topics that I have read elsewhere (that I either agree with or wonder ....what the heck are people thinking?). Since I did not know where to start, I made the very wise choice to start at the beginning!

One of the first steps to search engine optimization is a keyword analysis. For any search engine optimization or paid search campaigns, it is still an essential first step. In order to drive traffic to your site, you need to know how people are searching for your product or service. You need to use the words people use when they're searching (not the ones you use, your boss uses, your sales team uses- but the ones that your potential customers are using!)

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Topics: Pay per click, PPC, search engine optimization, market research, SEO, Turning Traffic into Customers, key word analysis, KWA

Why this blog exists.

"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
This blog is a home for the business growth lessons that we and our associates and clients have learned from the front lines.

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