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Why Should Your Employees Get Sales Assessment Tests?

Sales techniques are about building relationships. 

Every interaction your customer, clients, members, patients (whomever it is that your business exists to serve) have with you is a chance for your organization to add to the yes or no column in...

Are experts still needed in the age of the business blog?

And other Sales and marketing thoughts for the weekend.

Looking back over the past week's conversations, blog post reads and other things that have caught my eye, these questions seemed to stick with me on my Friday review. And sure, maybe I'm...

Smarketing for Entreprenuers with ADHD

Can the Smarketing approach change your business, or your life?

Last week I talked with an entreprenuer who has a child with ADHD. I have heard many life and business coaches say that nearly every entreprenuer is, or has, some form of ADHD. I don't...

What are sales, marketing and fishing metaphors missing?

What sales and marketing taught me about fishing.

The majority of metaphors you can read about sales and fishing use this in reverse; What fishing can teach you about sales and marketing. My twist is not to confuse you, merely to illustrate the...

Get Intimate With Your B2B Audience: Relationship Marketing Online

I have recently come to the conclusion that there are 3 basic criteria that need to be present for me to have a good relationship with someone. Whether client, partner, spouse or friend.