Notice that I did not say revolution. Some readers and listeners may have heard me using the phrase revolution a lot lately. I feel that I should clarify a misconception. I have learned that a revolution is the culmination of, or turning point, in an evolutionary process. It isn't the type of thing that you are violenting overturning tables and established business processes.
Topics: marketing strategy, smarketing process, inbound internet marketing
Just as I was graduating college, I read a book that would change my perspective on marketing. "Waiting for Your Cat to Bark" was where I first learned about the concept of smarketing. In it smarketing is described as the times and places where sales and marketing collide.
Topics: sales and marketing alignment, business development, smarketing process
