Unbound Growth Blog

AIDAs Analysis: The Real Importance of Marketing to Sales

Posted by Carole Mahoney  1/20/12 4:22 PM

An Inbound Marketing Agency's Evolution

Notice that I did not say revolution. Some readers and listeners may have heard me using the phrase revolution a lot lately. I feel that I should clarify a misconception. I have learned that a revolution is the culmination of, or turning point, in an evolutionary process. It isn't the type of thing that you are violenting overturning tables and established business processes.

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Topics: marketing strategy, smarketing process, inbound internet marketing

Is Smarketing a Real Option for Business Development?

Posted by Carole Mahoney  12/15/11 7:45 AM

Can Smarketing Hold up to Real ROI?

Is smarketing more than a 'that's interesting' concept?

Just as I was graduating college, I read a book that would change my perspective on marketing. "Waiting for Your Cat to Bark" was where I first learned about the concept of smarketing. In it smarketing is described as the times and places where sales and marketing collide.

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Topics: business development, sales and marketing alignment, smarketing process

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