Unbound Growth Blog

Incorporating social into your selling

Posted by Carole Mahoney  8/15/18 7:14 AM

Most of us have heard the one side of the camp that says, "If you aren't on social, then you're wasting your time, you're never going to make your quota, and those that are on social always do."

Then there's the other side of the camp that says, "You need to be making cold calls everyday, you can't sell through social."

There is no one right way, and at the end of the day- if you aren't using every available means to find, or get found by, the people who have problems you can solve- then you are doing the world a disservice.

Taking that into account, the question to ask isn't if, it's how are you integrating social into your selling?

This was our topic on a recent #livesaleslab, and while we had several great takeaways, I feel that I may have gone on a bit of a rant about using LinkedIn as a example in this week's wrap up. We talked about the need to take small steps, have a person to person conversation before you can hope to have a sales conversation, be transparent, and what that could look or sound like.

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Topics: sales coaching, social selling, salespeople, #livesaleslab

A 5 Step LinkedIn Sales Strategy

Posted by Carole Mahoney  10/17/14 11:26 AM

This might come off as a bit of a rant, but I have been hearing a lot about social selling lately, and I am starting to wish I could ban it. It reminds me of what happened when marketing realized they could use this whole new social network dynamic to make more noise and annoy more people.

What we called engagement and targeting an expanded audience was thinly veiled advertising. (Yes, I meant we. I was guilty too.) And like sales now, marketing then was concerned over the time wasted on social media and the ROI of using it. The reason that their time was wasted is that they usually did the "show up and throw up" model. Show up in a group discussion, and throw up all over everyone everything they needed to know about you...

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Topics: social selling

Social Selling Tips from a Pile of Wood

Posted by Carole Mahoney  8/27/13 1:00 PM

Plus Another Key Takeaways from #Inbound13

One of the books I read recently was Small Town Rules: How Big Brands and Small Business Can Prosper in a Connected Economy. There are lots of great lessons and tips for both small businesses and enterprises to grow in the connected economy. It reminded me of all the things I had experienced and observed living and working in a small town.

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Topics: inbound, social selling, sales tips

Why Is Social Media a Sales Activity, Not a Marketing One?

Posted by Carole Mahoney  4/12/13 11:51 AM

If you were to try and make me pick the best conversation I had this week, whether it was through LinkedIn, Twitter, Facebook, Quora, email, phone, on other blogs, on my own blog, or in person- I would have a hard time choosing. Clever as I may be sometimes, I have learned something from every single one.

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Topics: smarketing, sales and marketing alignment, social media, social selling, buyer persona

How do you use social media in your sales strategy?

Posted by Carole Mahoney  5/2/12 6:01 PM

Is social media a waste of time or a critical sales 2.0 strategy?

It would seem to be a given. If sales is about developing relationships, and social media is about relationships, then how can social media possibly be a waste of time for any sales person?

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Topics: sales strategy, social media, sales 2.0, social selling

Conversion Optimization, Lead Generation, Sales & the Girl Scouts

Posted by Carole Mahoney  2/24/12 1:56 PM

What the Girl Scouts Taught Me About Sales, Leads and Branding

When I was of a certain age, I was a Girl Scout. I actually started as a Brownie in kindergarden and continued on through middle school. I think it was my mom's way of keeping me out of trouble (well, she tried).

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Topics: sales, lead generation, conversion optimization, social selling

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