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Incorporating social into your selling

Most of us have heard the one side of the camp that says, "If you aren't on social, then you're wasting your time, you're never going to make your quota, and those that are on social always do."

Then there's the other side of the camp that...

A 5 Step LinkedIn Sales Strategy

This might come off as a bit of a rant, but I have been hearing a lot about social selling lately, and I am starting to wish I could ban it. It reminds me of what happened when marketing realized they could use this whole new social network...

Social Selling Tips from a Pile of Wood

Plus Another Key Takeaways from #Inbound13

One of the books I read recently was Small Town Rules: How Big Brands and Small Business Can Prosper in a Connected Economy. There are lots of great lessons and tips for both small businesses and...

Why Is Social Media a Sales Activity, Not a Marketing One?

If you were to try and make me pick the best conversation I had this week, whether it was through LinkedIn, Twitter, Facebook, Quora, email, phone, on other blogs, on my own blog, or in person- I would have a hard time choosing. Clever as I may be...

How do you use social media in your sales strategy?

Is social media a waste of time or a critical sales 2.0 strategy?

It would seem to be a given. If sales is about developing relationships, and social media is about relationships, then how can social media possibly be a waste of time for any sales...

Conversion Optimization, Lead Generation, Sales & the Girl Scouts

What the Girl Scouts Taught Me About Sales, Leads and Branding

When I was of a certain age, I was a Girl Scout. I actually started as a Brownie in kindergarden and continued on through middle school. I think it was my mom's way of keeping me out...