This might come off as a bit of a rant, but I hear a lot about social selling lately, and I am starting to wish I could ban it. It reminds me of what happened when marketing realized they could use this whole new social network dynamic to make more noise and annoy more people. What we called engagement and targeting an expanded audience was thinly veiled advertising. (Yes, I meant we. I was guilty too.) And like sales now, marketing then was concerned over the time wasted on social media and the ROI of using it. The reason that their time was wasted is that they usually did the show up and throw up model. Show up in a group discussion, and throw up all over everyone everything they needed to know about you.