Unbound Growth Blog

Everyone wants to improve discovery calls, which I love because I often say that the close starts when you say hello. In fact, it begins a lot sooner than that when you consider how much research buyers are doing online.

These are my best tips for researching, having better discovery calls, and engaging with your buyers in a way they'll find valuable to them. So, how should you research your buyers before engaging?

How do you prospect in a #BuyerFirst way? Well, the first thing I'll tell you is you've got to do the research beyond the industry they're in or their current role.

This post is Part lI of a two-week series about garden tips that can help salespeople, leaders, and business owners. 

This post is Part I of a two-week series about what my garden can teach sales leaders and business owners. 

What are some of the most common things salespeople say and do that turn off their buyers? And what's really happening inside your buyer's mind when you do and say them?

Tonya Bjurstrom and I had a fun chat about surveys because I love Tonya's latest newsletter, where she said, "When's the last time you took an online survey and thought, Wow! This is great! I feel so valued!"? 

At the end of the day, nobody cares about your product. What they care about is what your product can do for them. During my last #BuyerFirst Ask Me Anything, Brent Keltner shared a few sales playbook tactics anyone could test out for themselves...

I measure for several attributes and look for how to test, measure, coach, and train. It starts with mindsets. Then goes into attitudes and beliefs I know are necessary for you to be an authentic #buyerfirst seller. 

What are the essential skills for us to have to be a #buyerfirst seller? If I can only list one fundamental skill as the most important. It's the ability to collaborate. My mom and Napoleon would say, “if you want something done right, you have to...