Unbound Growth Blog

At the end of the day, nobody cares about your product. What they care about is what your product can do for them. During my last #BuyerFirst Ask Me Anything, Brent Keltner shared a few sales playbook tactics anyone could test out for themselves...

I measure for several attributes and look for how to test, measure, coach, and train. It starts with mindsets. Then goes into attitudes and beliefs I know are necessary for you to be an authentic #buyerfirst seller. 

What are the essential skills for us to have to be a #buyerfirst seller? If I can only list one fundamental skill as the most important. It's the ability to collaborate. My mom and Napoleon would say, “if you want something done right, you have to...

Tonya Bjurstrom from Dirby Solutions joined me for my July  #BuyerFirst Ask Me Anything. Tonya and I have gotten into many conversations (both on the phone and on social media) about being #BuyerFirst.

Did you know that according to data from Hubspot, on over 100 companies, salespeople sent out 151% more emails since the pandemic started and got a 38% lower response rate? 

How do you start a #buyerfirst relationship with my current customers if they've already gone through a traditional sales process? Is it too late?

Rather than a linear process, I see the collaborative selling model as more layered and cyclical. Like, an onion. You peel back the layers of an onion. 

Janice asked, “The research shows that buyers now have a preference for self-service. Is #buyerfirst giving them what they want?” Love this question. 

I was talking with one of my coaching clients earlier today. And he said: “You know, I blocked my time to do these things on my calendars. But for whatever reason, it doesn't seem like I actually do those activities in the time that I blocked for”.

Doug asked, "Can you elaborate more on improving the inbound marketing experience to make it easier for buyers to purchase –social proof"? Love this question, Doug. So, Inbound is an interesting sort of dynamic that happened over a decade ago.