Unbound Growth Blog

Tonya Bjurstrom from Dirby Solutions joined me for my July  #BuyerFirst Ask Me Anything. Tonya and I have gotten into many conversations (both on the phone and on social media) about being #BuyerFirst.

Did you know that according to data from Hubspot, on over 100 companies, salespeople sent out 151% more emails since the pandemic started and got a 38% lower response rate? 

How do you start a #buyerfirst relationship with my current customers if they've already gone through a traditional sales process? Is it too late?

Rather than a linear process, I see the collaborative selling model as more layered and cyclical. Like, an onion. You peel back the layers of an onion. 

Janice asked, “The research shows that buyers now have a preference for self-service. Is #buyerfirst giving them what they want?” Love this question. 

I was talking with one of my coaching clients earlier today. And he said: “You know, I blocked my time to do these things on my calendars. But for whatever reason, it doesn't seem like I actually do those activities in the time that I blocked for”.

Doug asked, "Can you elaborate more on improving the inbound marketing experience to make it easier for buyers to purchase –social proof"? Love this question, Doug. So, Inbound is an interesting sort of dynamic that happened over a decade ago.

It takes too long for me to personalize my messages myself. How am I supposed to meet my activity levels and book enough meetings if I'm researching every person that I reach out to? 

"What is the best way to hire sellers, who will work best with our buyers?" Now, this is a question that I hear quite often. 

How do I meet the activity levels that my manager is demanding and not turn my buyers off with spam? It is a question that comes up for me every week with sellers. And it's also a question that managers are struggling with as well, the competing...