Blog Cover Image 1

Business Development Trend: Smarketing & the Buyer Seller Dance

I recently had lunch with a long-time colleague who was frustrated to the point of quitting her job and not really sure what to do to better her situation, help her company actually grow and motivate her team. Let's call her Baby.

B2B Sales Development Analysis: Smarketing and the Perfect Match

Prospecting, Smarketing, and Buyer Intent

In a previous smarketing post, I explore the challenges that sales and marketing have when trying to determine if the marketing message was attracting the right people. 

B2B Sales Development Breakthrough: Smarketing & Prospecting Tools

Can the Right Prospecting Tool Expedite Your B2B Sales Process?

Previously, a sales person's best prospecting tools were:

  • Yellow pages (click image to watch video)

  • Chamber of Commerce listings

  • Hoover's or D&B subscriptions

  • Family,...

A Smarketing New Year's Resolution

The Smarketing VARs wager to Hubspot

Most people who know me, know that I am serious and passionate about sales, marketing and business development. I truly believe that when business is done right, and the customer relationship is put first, it...

Smarketing Comparison: Food Scarcity and Revenue Loss

You know how when something bad happens and it really never sits well with you? It probably makes you anxious, guilty - all bad feelings? Later over time, depending on the severity of the bad thing, you can laugh, learn or avoid it altogether in...

Advanced Analytics & Inbound Sales: Mystery of the Disappearing Prospect

Dating, like courting prospects, is a learning process. We're not born knowing what kind of person we'll get along with. Most businesses don't know beforehand who their best customers are going to be either.

A Smarketing Birthday Wish

Today is a significant day. Not just because it is my birthday. Not just because there are only about 40 valid selling days left to the end of this year. (And no, not just because we're at the doorstep to winter.)But today is the day I draw my line...

Smarketing Sales Development: Are you always selling?

Always be selling. Sounds like a cheeky, cheesy sales guy thing doesn't it?

Not Just for Sales?

  • Athletes train- they are always running.
  • Students study- they are always learning.
  • Musicians play- they are always practicing.

Social Networking for Business: Where To Start

Business Networking is Essential

According to Harvey Mackay in Dig Your Well Before You're Thirsty, building your network is the most important thing you can do for your business presence.  It can make or break you. 

Why Spock Would Have Mind-Melded Twitter, Facebook and LinkedIn

Last week, the HubSpot Unicorn posted wise words from the most logical source there is: "The miracle is this - the more we share, the more we have."