In school, history was not my best or favorite subject. I think it had some to do with the teacher's belief that pre-hormonal junior high students could only stay alert and pay attention if the room was at a cool 63 degrees. Despite his best...
What can Hansel and Gretel teach us about lead nurturing?
Hansel knew that without a trail to follow home, he and his sister would easily get lost in the woods. The same thing can happen to your prospect. With a flood of emails coming into his...
Last week we published our monthly newsletter. I try to keep it fun, informative, and most importantly- timely.
One of the great things about being a happy Hubspot customer is getting to attend Hubspot User Group (HUG) meetups. Aside from meeting amazing people and generally having a total blast, HUG offers customers the opportunity to meet one-on-one with a...
What is the Lead Nurturing Bicycle?
Lead nurturing is a lot like learning to ride a bicycle. You have to take it in steps.
The first time you get on a bike, you won't be able to win the Tour de France. The same goes for lead nurturing - you're not...
Today's post is a guest post from Robbert van den Heuvel, owner of the first Dutch Certified Hubspot Partner: Heuvel Marketing. Heuvel Marketing is working closely with other European agencies to assist international companies with the development...
Thou Shalt Not Send Ugly Emails
One of the greatest things about small businesses is their ability to truly delight customers. In a small business, every customer relationship is critical, so they work extra hard to deliver high quality products...
I have recently come to the conclusion that there are 3 basic criteria that need to be present for me to have a good relationship with someone. Whether client, partner, spouse or friend.
Thou Shalt Experiment
One of the simplest ways to get the most out of your email marketing campaigns is by experimenting with split testing (a.k.a., A/B testing). Systematically varying different elements of your campaign helps you learn more about...
Thou Shalt Not Spam Conference Attendee Lists
Yes, it really is a big deal. Smart businesses use permission marketing principles and avoid sending unsolicited emails like the plague. Aside from the fact that it's prohibited by conferences and...
