Almost a year later, my book review post on "Marketing Lessons from the Grateful Dead" is still our most popular blog article. From my reading, I listed 5 things I learned from it that I planned to put into practice. I really only want to talk about...
Thou Shalt Not Ask People to "Click Here"
Many small businesses treat email marketing like a spray-and-pray tactic for blasting marketing messages out to potential customers. Hopefully, through this series you're beginning to learn that email...
My oldest daughter, 5, is very curious. She is usually most curious when I am trying to work. Recently she overheard me describing how search engines find content to a client, and said, "Why do you work with spiders?"
In school, history was not my best or favorite subject. I think it had some to do with the teacher's belief that pre-hormonal junior high students could only stay alert and pay attention if the room was at a cool 63 degrees. Despite his best...
What can Hansel and Gretel teach us about lead nurturing?
Hansel knew that without a trail to follow home, he and his sister would easily get lost in the woods. The same thing can happen to your prospect. With a flood of emails coming into his...
Last week we published our monthly newsletter. I try to keep it fun, informative, and most importantly- timely.
One of the great things about being a happy Hubspot customer is getting to attend Hubspot User Group (HUG) meetups. Aside from meeting amazing people and generally having a total blast, HUG offers customers the opportunity to meet one-on-one with a...
What is the Lead Nurturing Bicycle?
Lead nurturing is a lot like learning to ride a bicycle. You have to take it in steps.
The first time you get on a bike, you won't be able to win the Tour de France. The same goes for lead nurturing - you're not...
Today's post is a guest post from Robbert van den Heuvel, owner of the first Dutch Certified Hubspot Partner: Heuvel Marketing. Heuvel Marketing is working closely with other European agencies to assist international companies with the development...
Thou Shalt Not Send Ugly Emails
One of the greatest things about small businesses is their ability to truly delight customers. In a small business, every customer relationship is critical, so they work extra hard to deliver high quality products...
