What is the Lead Nurturing Bicycle?

Lead nurturing is a lot like learning to ride a bicycle. You have to take it in steps.

The first time you get on a bike, you won't be able to win the Tour de France. The same goes for lead nurturing - you're not...

Thou Shalt Not Send Ugly Emails

One of the greatest things about small businesses is their ability to truly delight customers. In a small business, every customer relationship is critical, so they work extra hard to deliver high quality products...

I have recently come to the conclusion that there are 3 basic criteria that need to be present for me to have a good relationship with someone. Whether client, partner, spouse or friend.

Thou Shalt Experiment

One of the simplest ways to get the most out of your email marketing campaigns is by experimenting with split testing (a.k.a., A/B testing). Systematically varying different elements of your campaign helps you learn more about...

Thou Shalt Not Spam Conference Attendee Lists

Yes, it really is a big deal. Smart businesses use permission marketing principles and avoid sending unsolicited emails like the plague. Aside from the fact that it's prohibited by conferences and...

Today's post is a guest post written by Marnie Grumbach. Marnie is a communications strategist and freelance writer who lives and works in Greater Portland, Maine. She has been writing compelling content for the web, public relations and many other...

Marketing strategies both on- and offline can be described as in a state of utter unpredictability these days. 

Thou Shalt Give People Something To Do