Today's post is a guest post written by Marnie Grumbach. Marnie is a communications strategist and freelance writer who lives and works in Greater Portland, Maine. She has been writing compelling content for the web, public relations and many other...
Marketing strategies both on- and offline can be described as in a state of utter unpredictability these days.
Thou Shalt Give People Something To Do
Thou Shalt Measure Your Email Marketing Efforts Ultimately, one power decides the value of almost every business activity, including email marketing campaigns: the bottom line. It's as simple as revenues minus expenses. Do you know how much...
Thou Shalt Not Manage Your Mailing Lists in Excel
Internet conundrum for small businesses The transition to internet marketing involves serious learning curves for businesses. Whether large, small, or teeny-tiny, businesses are increasingly aware that an internet presence is necessary. But the...
A report published by Nielsen stated that even though people 65 and older still make up less than 10 percent of the active Internet universe, their numbers are on the rise. In the last five years, the number of seniors actively using the Internet...
Why Do You Perform a Keyword Analysis?
- To get visitors to your website through free organic rankings. (Getting found in search engines based on keyword relevancy not pay-per-click).
- To get qualified traffic to your site. (The customers who need...
