Believe it or not, every so often I read a book just for the fun of it- not work related. Well, at least that is my intention. On a recent vacation to Vegas, a fellow dog lover friend recommended "The Art of Racing in the Rain".
Why I Read It
Although I grew up in the height of the 80's, my typical big-haired 80's girl persona was short lived. By highschool I was a closet hippie in boots, tie-dye and gypsy skirts. My favorite music included Pink Floyd, Led Zeppelin, the...
Why I Read It
This short 90 page book was given to me by a friend after I related to her the story of my youngest son who had a complete meltdown any time he was faced with a change that he was unprepared for. Despite my attempts to explain to him...
Headlines have always been a topic of spirited discussion in the marketing world. Long before there were websites, emails, landing pages, banners and pay per click ads, headlines played a major role in selling everything from Coca-Cola to Chevrolet.
There are some common elements to keep in mind when writing copy that persuades web readers to take action. Remember that you are trying to convince someone to part with their their time or money- commodities that are hard to part with.
In all fairness and self-disclosure, I am a registered Independent. I have not made my final decision on who I will vote for governor here in Maine (the man I wanted for the job didn't win the primary- he knows who he is). I am not, nor will I ever...
This past week has been a whirlwind of great people and even greater content.
