There are some common elements to keep in mind when writing copy that persuades web readers to take action. Remember that you are trying to convince someone to part with their their time or money- commodities that are hard to part with.
In all fairness and self-disclosure, I am a registered Independent. I have not made my final decision on who I will vote for governor here in Maine (the man I wanted for the job didn't win the primary- he knows who he is). I am not, nor will I ever...
This past week has been a whirlwind of great people and even greater content.
Why can't marketing and sales just get along?
This is not a new problem, it has existed, since, well.... always! I call it the blame game.
Is LinkedIn the red headed step child of the big three?
In preparation for my LinkedIn presentation at Social Media FTW, I came to realize how much LinkedIn is ignored. I actually started realizing this when clients would ask me, "How do I get more...
What is Facebook Places?
Facebook has recently launched a new Application called Facebook Places, a location based app that utilizes your cell phone to allow you to let your friends know where you are based on your GPS location.
It's okay to be a narcissist, really?
You may have heard a lot of talk in the social media channels warning you to 'not be that guy' and self-promote yourself more than you do others.
Why are Good Headlines so Important?
Part 1 of 3: Five Planning Tips for Your Video
Criticism of Customer Personas in Online Marketing
Mr. Spock, Are Personas Practical and Logical?
"No one can guarantee the actions of another." -Spock, "Day of the Dove", stardate unknown
