Reaching the decision-maker might sound scary, but it's worth it. Why? Well, not only does it make it more likely that we'll seal the deal, but it also helps us serve our clients better. Sometimes, what they need doesn't quite match up with what...
How Big Brands and Small Business Can Prosper in a Connected Economy
Why I read it: Despite the fact that the majority of my career has been with small business entrepreneurs, I have also consulted with large enterprise brands. Going between the...






