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How writing turns dreams into achievable goals

In the fast-paced world of entrepreneurship, small business ownership, and sales leadership, achieving long-term goals can seem like an elusive dream. Yet, there's a simple --yet powerful tool that can turn those dreams into reality: writing down...

Key Sales Benchmarks for B2B Business Owners Who Sell

When you are a small business owner or entrepreneur, it often feels like you need to be a jack of all trades for your company. Growing it from the ground up, keeping an eye on production and service, and at the same time figuring out sales. 

My Entrepreneurial Triumph: From Struggle to Success

I was honored to be asked to be a guest at the Monday Night Reading with AJ Harper last week. I read selected pieces of my Buyer First book. This piece was a raw expression of my “Struggle to Success”Almost two decades ago, when I ventured into the...

Listen: I just want to get pricing!

Tiffany Lyman Otten shares her buying experience, pricing, and the simplest thing she ever heard at her first sales job. Something companies, sales, organizations, and even founders trying to sell have yet to comprehend.

How to sell your "not perfect" product

The product is never going to be right there. Right? Like I hear this a lot from Tech startups where sellers are coming into it. It's like, “Oh I could sell it if it did that” or “I could sell it if it did this”, and, “But that”. 

Book Review: Karma and the Small Town Rules

How Big Brands and Small Business Can Prosper in a Connected Economy

Why I read it: Despite the fact that the majority of my career has been with small business entrepreneurs, I have also consulted with large enterprise brands. Going between the...