Unbound Growth Blog

Cheri Gaudet

Recent Posts

Smarketing Commentary: Maybe We're Just Not That Into You

Posted by Cheri Gaudet  12/28/11 4:17 PM

Do you want any customer, or the right customer?

I've had some interesting conversations in the past couple days, and some of the things I've been hearing have made me pause and think:

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Topics: smarketing, sales follow up

Smarketing Tip: Is Your Sales Team All Talk?

Posted by Cheri Gaudet  12/23/11 10:20 AM

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Topics: sales development

Smarketing Tip of the Week: Create Cheers-like Customer Experience

Posted by Cheri Gaudet  12/10/11 12:22 PM

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Topics: Smarketing Video Blogs

Advanced Analytics & Inbound Sales: Mystery of the Disappearing Prospect

Posted by Cheri Gaudet  11/9/11 11:39 AM


Dating, like courting prospects, is a learning process. We're not born knowing what kind of person we'll get along with. Most businesses don't know beforehand who their best customers are going to be either.

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Topics: smarketing, advanced analytics, hybrid marketing agency

Lead Nurturing and NKOTB: Gonna Get To Ya

Posted by Cheri Gaudet  10/24/11 9:12 AM

Much to the chagrin of Carole and Jess, I am a huge New Kids on the Block fan. Because I love to make NKOTB references as often as possible, I was thrilled when I realized they have a great song that explains exactly how lead nurturing works.

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Topics: lead nurturing

Smarketing Commentary: Trade Stagnation for Success

Posted by Cheri Gaudet  10/5/11 2:05 PM

Regular readers of this blog probably know that Mahoney Internet Marketing is a Hubspot VAR. This means (among other things) that we use Hubspot every day. And every time I log on to Hubspot, I type the wrong password first. For a month now, I can't get out of the habit of typing in the wrong password. It's annoying. It starts my morning off on the wrong foot.

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Topics: smarketing

A Smarketing Fairy Tale

Posted by Cheri Gaudet  8/29/11 11:00 AM


Feuds between sales and marketing are as old as fairy tales. Well, okay, maybe not that old. But it's well known that traditionally, sales and marketing haven't always been happy partners. Each side thinks they're the princess - and the other guy is the frog.

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Topics: sales and marketing alignment, social media, internet marketing

Small Business Email Marketing: The Eighth Commandment

Posted by Cheri Gaudet  8/15/11 11:13 AM

Thou Shalt Not Ask People to "Click Here"

Many small businesses treat email marketing like a spray-and-pray tactic for blasting marketing messages out to potential customers. Hopefully, through this series you're beginning to learn that email marketing should be more like a focused laser beam. When you begin to think of email marketing in this way, it's easier to see how email marketing also helps support your search engine optimization (SEO) efforts - the ways in which you try to make your website easier for people to find.

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Topics: email marketing, customer profiles

Post Merger Integration of Inbound Marketing

Posted by Cheri Gaudet  8/1/11 11:30 AM

One of the great things about being a happy Hubspot customer is getting to attend Hubspot User Group (HUG) meetups. Aside from meeting amazing people and generally having a total blast, HUG offers customers the opportunity to meet one-on-one with a Hubspot employee to ask specific questions that are unique to their businesses. At my one-on-one at the Q3 HUG last month, I asked how businesses can use Hubspot to help with post merger integration for inbound marketing.

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Topics: inbound marketing, internet marketing, inbound internet marketing, inbound marketing for small business, post merger integration, internet marketing software

Small Business Email Marketing: The Seventh Commandment

Posted by Cheri Gaudet  7/20/11 11:30 AM

Thou Shalt Not Send Ugly Emails

One of the greatest things about small businesses is their ability to truly delight customers. In a small business, every customer relationship is critical, so they work extra hard to deliver high quality products and services and provide exemplary support. Small business email marketing campaigns can give prospects a sneak peek into what it would be like for them to be a customer - or they can give a terrible false impression.

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Topics: email marketing, customer experience marketing, email marketing best practices, small business email marketing

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