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Cheri Gaudet

Recent Posts

Smarketing Commentary: Maybe We're Just Not That Into You

Do you want any customer, or the right customer?

I've had some interesting conversations in the past couple days, and some of the things I've been hearing have made me pause and think:

Smarketing Tip: Is Your Sales Team All Talk?

Smarketing Tip of the Week: Create Cheers-like Customer Experience

Advanced Analytics & Inbound Sales: Mystery of the Disappearing Prospect

Dating, like courting prospects, is a learning process. We're not born knowing what kind of person we'll get along with. Most businesses don't know beforehand who their best customers are going to be either.

Lead Nurturing and NKOTB: Gonna Get To Ya

Much to the chagrin of Carole and Jess, I am a huge New Kids on the Block fan. Because I love to make NKOTB references as often as possible, I was thrilled when I realized they have a great song that explains exactly how lead nurturing works.

Smarketing Commentary: Trade Stagnation for Success

Regular readers of this blog probably know that Mahoney Internet Marketing is a Hubspot VAR. This means (among other things) that we use Hubspot every day. And every time I log on to Hubspot, I type the wrong password first. For a month now, I...

A Smarketing Fairy Tale

Feuds between sales and marketing are as old as fairy tales. Well, okay, maybe not that old. But it's well known that traditionally, sales and marketing haven't always been happy partners. Each side thinks they're the princess - and the other guy...

Small Business Email Marketing: The Eighth Commandment

Thou Shalt Not Ask People to "Click Here"

Many small businesses treat email marketing like a spray-and-pray tactic for blasting marketing messages out to potential customers. Hopefully, through this series you're beginning to learn that email...

Post Merger Integration of Inbound Marketing

One of the great things about being a happy Hubspot customer is getting to attend Hubspot User Group (HUG) meetups. Aside from meeting amazing people and generally having a total blast, HUG offers customers the opportunity to meet one-on-one...

Small Business Email Marketing: The Seventh Commandment

Thou Shalt Not Send Ugly Emails

One of the greatest things about small businesses is their ability to truly delight customers. In a small business, every customer relationship is critical, so they work extra hard to deliver high quality products...