Unbound Growth Blog

Which is better- budget or no budget in the B2B sale?

Posted by Carole Mahoney  6/24/16 1:46 PM

“So how did yesterday’s meeting with Joe from ACME go?” I asked one of our coaching clients last week.

“Ehh, it was ok. Everyone involved in the project was in the room. But no one could tell me how much of a budget they had.”

“Awesome!” I said.


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Topics: sales coaching, B2B sale

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