Unbound Growth Blog

Keyword Analysis: Why is this in my Internet Marketing Strategy?

Posted by Jess Stark  4/13/11 11:37 AM

Why Do You Perform a Keyword Analysis?

  • To get visitors to your website through free organic rankings.  (Getting found in search engines based on keyword relevancy not pay-per-click).
  • To get qualified traffic to your site. (The customers who need and want your product or service).
  • To "Get You Found" in search engines (Google, Bing, etc.) for keyword phrases.
  • To enable you to convert visitors into leads and leads into customers.

How Do You perform a Keyword
Analysis?

  1. Identify Obvious Keywords - the ones you can think of easily, often this will include your products or services.

  2. Look at your websites access log for keywords that are bringing people to you.

  3. Look at your competitors keywords.

  4. Look for other additions: common spelling mistakes, synonyms, split or merged words, singular or plural, hyphenated words, geospecific words, your company name.

  5. Use a keyword tool like GoogleAdwords Keyword Tool or HubSpot Keyword Grader to find more relevant keywords and keyword phrases.

How Can I Tell if my Keyword Strategy is Working?

The goal is to bring more traffic to your site and then have more of those visitors continue through the conversion process to become leads and then customers.  The goal is not to just rank highly for as many keywords and keyword phrases as possible.  So how do you know if this is happening?

  • Are you being found more easily in organic search?
  • Do you have an increased number of organic visits each month?
  • Have your organic leads increased month after month since you performed a keyword analysis?

Would you like some help with your Internet marketing strategy?

Read More

Topics: marketing strategy, marketing, key word analysis

5 Reasons to do a Keyword Analysis as part of your Internet Marketing

Posted by Carole Mahoney  1/22/10 1:05 PM

I was not sure where to start with this week's post- most of the time my posts are inspired either by questions clients ask me, questions clients shouldbe asking me, or recent trends and topics that I have read elsewhere (that I either agree with or wonder ....what the heck are people thinking?). Since I did not know where to start, I made the very wise choice to start at the beginning!

One of the first steps to search engine optimization is a keyword analysis. For any search engine optimization or paid search campaigns, it is still an essential first step. In order to drive traffic to your site, you need to know how people are searching for your product or service. You need to use the words people use when they're searching (not the ones you use, your boss uses, your sales team uses- but the ones that your potential customers are using!)

Read More

Topics: Pay per click, PPC, search engine optimization, market research, SEO, Turning Traffic into Customers, key word analysis, KWA

What are your customer's key phrases trying to tell you?

Posted by Carole Mahoney  1/22/10 12:54 PM

Anyone looking to sell their product or service online will find that their research will always start with a key word or key phrase analysis. A good key phrase analysis can tell you not only the key phrases that your potential customers are using to describe your product/service, but also what key phrases your competition and industry are using. Depending on your particular business, a key phrase analysis will also give you niche key phrases, which are those key words that are used by your potential customers that are not highly targeted by the competition.
Read More

Topics: customer segmentation, customer personas, customer profiles, key phrase analysis, key word analysis, KWA

If content is king, who are its subjects?

Posted by Carole Mahoney  1/20/10 1:46 PM

I know... it is a phrase that has been beat to death and held up as a banner to internet marketers everywhere. It is the elephant in the room wearing a tu-tu, so I felt I had to address it at least once.

Read More

Topics: online copywriting, key phrase analysis, key word analysis

Why this blog exists.

"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
This blog is a home for the business growth lessons that we and our associates and clients have learned from the front lines.

Learn more about our methodology for sales development.

Discover the method.

Adapt your sales process to your ideal buyer.

Map the steps.

Subscribe to this blog

icon-ebooks-eguides-1.png
Download eGuides and eBooks to start using today to help improve inbound sales, and your sales management skills
Download now.
icon-worksheets-templates-1.png
Access the worksheets, recordings, and slide presentation with notes for sample sales and marketing training we use.
Access here.
icon-videos-audio-1.png
Access all of the previously held webinars and other live interviews for real world sales analysis and role playing
Watch now.

Posts by Topic

see all