Unbound Growth Blog

Who's the douchebag? Is this a marketing disaster?

Posted by Carole Mahoney  3/14/14 11:20 AM

Pardon my language, but it is about to get worse, so I might as well warn you now. If you are easily offended, don't keep reading. In fact, you may want to unsubscribe from this blog. Hopefully you will laugh, I sure did. I debated whether or not to share the following thoughts, and my fellow Inbound Networkers told me not to waste my time. But I feel like there are multiple lessons to be shared and learned. And if not, then maybe someone else will at least get a laugh.

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Topics: marketing, permission-based email marketing, HUG ME

Small Business Email Marketing: The Fifth Commandment

Posted by Cheri Gaudet  7/4/11 11:30 AM

Thou Shalt Not Spam Conference Attendee Lists

Yes, it really is a big deal. Smart businesses use permission marketing principles and avoid sending unsolicited emails like the plague. Aside from the fact that it's prohibited by conferences and anti-spam legislation, here are three reasons why you should never send an unsolicited email.

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Topics: email marketing, email marketing best practices, small business email marketing, permission-based email marketing, permission marketing

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