When you outsource too much of your content creation, the main thing you risk losing is your personal connection to your customer.
- your voice, tone, style is lost and you look and sound like everyone else in your industry. (this is also the reason why template industry sites and white-labeled content don't sit well with me.) Goodbye branding.
- your expertise and views on industry standards is lost. When everyone says the same things in the same way as everyone else, no one is an expert in anything. Goodbye thought leadership.
- your unique personal experiences are lost and buried where no one can connect with and learn from them. Goodbye social proof.