Unbound Growth Blog

“Do I need to hire a coach, or a trainer?”

A little background: This question has come up several times over the past few weeks, but with different variables because everyone’s business and situation is different. When I start noticing patterns in conversations, it sparks my curiosity and I start to create my own hypothesis of those patterns based on 1-1 conversations and research.

For example, when this question first started coming up I read Mike Weinberg's “Sales Management Simplified” (highly recommended!). As the question continued to surface, I started (and am halfway through- so don’t give me any spoilers!) Keith Rosen “Coaching Salespeople into Champions.” After more than 3 of these requests came to us, I started to notice a pattern through all the differences. (You can read about two of them here, but for this post, the most recent happened again last week at the #bossales Enterprise Meetup.)

First thing on Monday morning one of our inside sales clients, let’s call him Scott, told us that their manager insisted that they send a proposal to all the opportunities in their pipeline that “might possibly close this month.” Didn’t matter what was happening or not happening in the conversation.

Yesterday was the beginning of 4Q16 (the beginning of the end), and I got up early to make sure I had time for plenty of coffee, yoga and reflection before I started the day with 90 minutes of back to back coaching calls at 8am. It`s not very often that every one of those calls are around the same issue, but yesterday and into today was one of those times.

One of the clients that we have been coaching recently changed jobs. They had taken the new role in the larger company initially because it was a challenge with room for them to grow. Ultimately though, even with our coaching, they became very frustrated. They didn’t have the opportunity to put into practice what they were learning.