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#FF: Funny Friday Smarketing Lessons

Father O'Malley answers the phone.

Is Sales Relying Too Much on Marketing Workflows?

In his book "Sales Shift" (that you should be reading), Frank Belzer calls the approach of a prospect like approaching a red light. You go slow and look before advancing.

Why Is Social Media a Sales Activity, Not a Marketing One?

If you were to try and make me pick the best conversation I had this week, whether it was through LinkedIn, Twitter, Facebook, Quora, email, phone, on other blogs, on my own blog, or in person- I would have a hard time choosing. Clever as I may be...

The Importance of Trust For Sales and Marketing Alignment

Is this a Question of Smarketing Ethics?

Rick sent me this story of self control and marksmanship with an itsy bitsy shooter by a woman against a fierce predator. How could such a little weapon be powerful enough to protect her? I'm sure he had his...

Can Smarketing Turn Your Business Upside Down?

A fellow Inbound Networker asked me some basic questions about Smarketing recently, and I promised her a blog post on the answers. After the 4th page, I thought it best to answer her questions in 2 parts. This post is part 2, for part 1, read the...

Why is a Sales and Marketing SLA Crucial for Smarketing?

What is a Sales and Marketing SLA?

A SLA, or service level agreement, is like a contract between sales and marketing departments or functions. It is the feedback and handoff that happen between the sales and marketing functions as a buyer enters...

What Convergence Marketing Could Mean to Your Business

This is mostly an observation that I felt compelled to point out. It stems from many sales conversations, my hubby's latest college course on media convergence, and a hot new TV show that caught my eye.

My 5 Not-So Obvious Sales & Marketing Reasons to go to Inbound 2012

Why I'm Going to Inbound 2012

As you are reading (or listening) to this blog post, I am driving to Boston for my start of Inbound 2012. Monday night is VAR night, and despite my rabble rousing, bear-poking ways in the Hubspot Partner forum, I am...

The Only Real Rule of Inbound Sales and Marketing

What does customer experience mean to your business in the 21st century?

"Remember the golden rule. He who has the gold, makes the rules."

Smarketing Deficiency Symptoms and Their Cures

Do you suffer these common sales and marketing alignment ailments?

Over the past year, I have talked to dozens of marketers, sales professionals, executives and entreprenuers about Smarketing. Most agreed that aligning sales and marketing processes...