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Why Is Social Media a Sales Activity, Not a Marketing One?

If you were to try and make me pick the best conversation I had this week, whether it was through LinkedIn, Twitter, Facebook, Quora, email, phone, on other blogs, on my own blog, or in person- I would have a hard time choosing. Clever as I may be...

What questions are missing from your sales and marketing strategy?

Sales and marketing strategies and plans are really just the 'how- to have a conversation that develops a trusted contact'. At least they should be. For most companies, the question that their sales and marketing strategy is missing is: What do we...

Social media, sales, and one night stands.

Are sales 2.0 tools helping or hindering your bottomline revenue?

Rick Roberge published a great post today about sales 2.0 tools that I fear many will miss the point on. Some will miss the point because they are too busy critiquing the approach to...

How do you use social media in your sales strategy?

Is social media a waste of time or a critical sales 2.0 strategy?

It would seem to be a given. If sales is about developing relationships, and social media is about relationships, then how can social media possibly be a waste of time for any sales...

Why Spock Would Have Mind-Melded Twitter, Facebook and LinkedIn

Last week, the Hubspot Unicorn posted wise words from the most logical source there is: "The miracle is this - the more we share, the more we have."

A Smarketing Fairy Tale

Feuds between sales and marketing are as old as fairy tales. Well, okay, maybe not that old. But it's well known that traditionally, sales and marketing haven't always been happy partners. Each side thinks they're the princess - and the other guy...

Is Perfect Inbound Internet Marketing Possible?

Last week we published our monthly newsletter. I try to keep it fun, informative, and most importantly= timely.

Profiting from Small Business Internet Marketing

Internet conundrum for small businesses The transition to internet marketing involves serious learning curves for businesses. Whether large, small, or teeny-tiny, businesses are increasingly aware that an internet presence is necessary. But the...

How to Standout in Your Social Media Marketing

In Act I, scene iii of Hamlet, the character of Polonius prepares his son Laertes for travel abroad with a speech (ll.55-81),

3 Secrets to Create Great Web Content that Converts

Guest Post by Ovetta Sampson, Write Way Writing