Unbound Growth Blog

Why Is Social Media a Sales Activity, Not a Marketing One?

Posted by Carole Mahoney  4/12/13 11:51 AM

If you were to try and make me pick the best conversation I had this week, whether it was through LinkedIn, Twitter, Facebook, Quora, email, phone, on other blogs, on my own blog, or in person- I would have a hard time choosing. Clever as I may be sometimes, I have learned something from every single one.

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Topics: smarketing, sales and marketing alignment, social media, social selling, buyer persona

What questions are missing from your sales and marketing strategy?

Posted by Carole Mahoney  9/24/12 12:25 PM

Sales and marketing strategies and plans are really just the 'how- to have a conversation that develops a trusted contact'. At least they should be. For most companies, the question that their sales and marketing strategy is missing is: What do we need to learn about who we think we bring the most value to? Why is their issue important to them, and how can we help?

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Topics: marketing strategy, sales strategy, social media, mobile marketing, SEO

Social media, sales, and one night stands.

Posted by Carole Mahoney  6/5/12 1:50 PM

Are sales 2.0 tools helping or hindering your bottomline revenue?

Rick Roberge published a great post today about sales 2.0 tools that I fear many will miss the point on. Some will miss the point because they are too busy critiquing the approach to align with current 'social media best practices'. Others will miss the point because they are still trying to apply traditional sales techniques and tactics with sales 2.0 tools, bypassing the opportunity for a real and meaniful connection while turning off potential customer evangelists from the start. Talk about a 2 for 1 scenario.

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Topics: sales, social media, sales 2.0

How do you use social media in your sales strategy?

Posted by Carole Mahoney  5/2/12 6:01 PM

Is social media a waste of time or a critical sales 2.0 strategy?

It would seem to be a given. If sales is about developing relationships, and social media is about relationships, then how can social media possibly be a waste of time for any sales person?

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Topics: sales strategy, social media, sales 2.0, social selling

Why Spock Would Have Mind-Melded Twitter, Facebook and LinkedIn

Posted by Jess Stark  11/1/11 11:35 AM

Last week, the Hubspot Unicorn posted wise words from the most logical source there is: "The miracle is this - the more we share, the more we have."

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Topics: social media

A Smarketing Fairy Tale

Posted by Cheri Gaudet  8/29/11 11:00 AM


Feuds between sales and marketing are as old as fairy tales. Well, okay, maybe not that old. But it's well known that traditionally, sales and marketing haven't always been happy partners. Each side thinks they're the princess - and the other guy is the frog.

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Topics: sales and marketing alignment, social media, internet marketing

Is Perfect Inbound Internet Marketing Possible?

Posted by Carole Mahoney  8/3/11 8:00 AM

Last week we published our monthly newsletter. I try to keep it fun, informative, and most importantly= timely.

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Topics: social media, social media management, social media tools, social media marketing

Profiting from Small Business Internet Marketing

Posted by Mary Ruth  4/27/11 11:19 AM


Internet conundrum for small businesses


The transition to internet marketing involves serious learning curves for businesses. Whether large, small, or teeny-tiny, businesses are increasingly aware that an internet presence is necessary. But the process of building up and maximizing your internet assets takes patience and commitment.

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Topics: inbound marketing, book review, social media, internet marketing strategy, small business internet marketing, internet marketing optimization

How to Standout in Your Social Media Marketing

Posted by Jess Stark  2/20/11 8:00 PM

In Act I, scene iii of Hamlet, the character of Polonius prepares his son Laertes for travel abroad with a speech (ll.55-81),

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Topics: social media, social media marketing

3 Secrets to Create Great Web Content that Converts

Posted by Carole Mahoney  11/10/10 1:00 PM

Guest Post by Ovetta Sampson, Write Way Writing

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Topics: social media, copywriting, guest blog post, online copywriting

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