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Best Practices for Sales and Marketing are not Sacred Cows

Why Sales and Marketing Best Practices are Like a Wolf in Sheep's Clothing

No, this is not a book review of Animal Farm. Although if you consider that the biggest danger of 'best practice blindness' is myopia then yes, consider this a book you...

The Biggest, Baddest, Most Dangerous Online Lead Generation Myth

An Online Lead Generation Machine Will Not Increase Sales 

In fact, there are those who make the news with how many online leads they generated.

Internet Marketing Promotion: Do You Exist?

My daughter recently participated in the Reach for the Peak program through her school.  It was a really great program co-sponsored by The Upper Valley Healthy Eating Active Living Partnership (UV HEAL), your school, and the Children’s Hospital at...