I have recently come to the conclusion that there are 3 basic criteria that need to be present for me to have a good relationship with someone. Whether client, partner, spouse or friend.
Thou Shalt Experiment
One of the simplest ways to get the most out of your email marketing campaigns is by experimenting with split testing (a.k.a., A/B testing). Systematically varying different elements of your campaign helps you learn more about...
Thou Shalt Not Spam Conference Attendee Lists
Yes, it really is a big deal. Smart businesses use permission marketing principles and avoid sending unsolicited emails like the plague. Aside from the fact that it's prohibited by conferences and...
Today's post is a guest post written by Marnie Grumbach. Marnie is a communications strategist and freelance writer who lives and works in Greater Portland, Maine. She has been writing compelling content for the web, public relations and many other...
Marketing strategies both on- and offline can be described as in a state of utter unpredictability these days.
Thou Shalt Give People Something To Do
Thou Shalt Measure Your Email Marketing Efforts Ultimately, one power decides the value of almost every business activity, including email marketing campaigns: the bottom line. It's as simple as revenues minus expenses. Do you know how much...
Thou Shalt Not Manage Your Mailing Lists in Excel
Internet conundrum for small businesses The transition to internet marketing involves serious learning curves for businesses. Whether large, small, or teeny-tiny, businesses are increasingly aware that an internet presence is necessary. But the...
