Thou Shalt Measure Your Email Marketing Efforts Ultimately, one power decides the value of almost every business activity, including email marketing campaigns: the bottom line. It's as simple as revenues minus expenses. Do you know how much...
Thou Shalt Not Manage Your Mailing Lists in Excel
Internet conundrum for small businesses The transition to internet marketing involves serious learning curves for businesses. Whether large, small, or teeny-tiny, businesses are increasingly aware that an internet presence is necessary. But the...
A report published by Nielsen stated that even though people 65 and older still make up less than 10 percent of the active Internet universe, their numbers are on the rise. In the last five years, the number of seniors actively using the Internet...
Why Do You Perform a Keyword Analysis?
- To get visitors to your website through free organic rankings. (Getting found in search engines based on keyword relevancy not pay-per-click).
- To get qualified traffic to your site. (The customers who need...
Well, this post will take you less than 15 minutes to read anyway. But it could be the thing that doesn't just save you 15%, it could double your expected growth.
Lately I have been talking with a lot of insurance agents and owners. One thing that...
My daughter recently participated in the Reach for the Peak program through her school. It was a really great program co-sponsored by The Upper Valley Healthy Eating Active Living Partnership (UV HEAL), your school, and the Children’s Hospital at...
Many small business owners are overwhelmed at the very prospect of adding something else to their workload, even though they're equally petrified of being left out.
Relax! Internet Marketing is just another tool that helps you communicate with your...
I was recently asked to appear on a local small business radio talk show. During the interview, I was asked what is the number one thing that small business owners should do for their marketing. My hosts were somewhat surprised when I said have a...
