--- title: Unbound Growth Blog | sales leadership (5) description: sales leadership | Sales and marketing strategy, techniques and tips from one entrepreneur to another. (5) --- Login [![Book Launch Updates](https://no-cache.hubspot.com/cta/default/55042/85a3e082-0e3c-4551-a6bb-b3d7cdbfc8ad.png)](https://cta-redirect.hubspot.com/cta/redirect/55042/85a3e082-0e3c-4551-a6bb-b3d7cdbfc8ad) [![Unbound-Growth -01-1](https://www.unboundgrowth.com/hs-fs/hubfs/BBS/Images/Unbound-Growth%20-01-1.png?width=238&name=Unbound-Growth%20-01-1.png "Unbound-Growth -01-1")](https://www-unboundgrowth-com.sandbox.hs-sites.com/) [![Unbound-Growth-white-1](https://www.unboundgrowth.com/hs-fs/hubfs/BBS/Images/Unbound-Growth-white-1.png?width=151&name=Unbound-Growth-white-1.png "Unbound-Growth-white-1")](https://www-unboundgrowth-com.sandbox.hs-sites.com/) - [About](https://www.unboundgrowth.com/en-us/about-unbound-growth) - [#NOTABOUTME](https://www.unboundgrowth.com/notaboutme) - [Privacy Policy](https://www.unboundgrowth.com/privacy-policy) - [Services](https://www.unboundgrowth.com/services) - [For Entrepreneurs](https://www.unboundgrowth.com/sales-coaching-training-for-entrepreneurs-business-owners) - [For Sales Professionals](https://www.unboundgrowth.com/virtual-sales-training-coaching-sales-professionals) - [For Sales Teams](https://www.unboundgrowth.com/virtual-sales-training-coaching-sales-teams) - [Event Speaking](https://www.unboundgrowth.com/event-speaking) - [Process](https://www.unboundgrowth.com/roadmaps) - [Results](https://www.unboundgrowth.com/sales-coaching-results-testimonials) - [Resources](https://www.unboundgrowth.com/resources) - [For Executives](https://www.unboundgrowth.com/sales-performance-calculators-for-executives) - [Podcasts](https://www.unboundgrowth.com/en-us/podcast-recordings) - [The Unbound Library](https://www.unboundgrowth.com/the-unbound-growth-library) - Events - [Upcoming Events](https://www.unboundgrowth.com/upcoming-events) - [On-Demand Events](https://www.unboundgrowth.com/on-demand-events) - [Blog](https://www.unboundgrowth.com/blog) - [Contact](https://www.unboundgrowth.com/contact) ![Blog Cover Image 1](https://www.unboundgrowth.com/hubfs/Blog%20Cover%20Image%201.png "Blog Cover Image 1") # Unbound Growth Blog ## [Cognitive dissonance and your personally meaningful goals](https://www.unboundgrowth.com/blog/cognitive-dissonance-and-your-personally-meaningful-goals) [![](https://www.unboundgrowth.com/hubfs/Cognitive%20Dissonance%20and%20Your%20Personally%20Meaningful%20Goals.png)](https://www.unboundgrowth.com/blog/cognitive-dissonance-and-your-personally-meaningful-goals) Harnessing Cognitive Dissonance for Sales SuccessIn the sales world, small business owners, sales professionals, and sales leaders often encounter a fascinating psychological phenomenon known as cognitive dissonance. This concept revolves around the... ## [Key Sales Benchmarks for B2B Business Owners Who Sell](https://www.unboundgrowth.com/blog/key-sales-benchmarks-for-b2b-business-owners-who-sell) [![](https://www.unboundgrowth.com/hubfs/Key%20Sales%20Benchmarks%20for%20B2B%20Business%20Owners%20Who%20Sell.png)](https://www.unboundgrowth.com/blog/key-sales-benchmarks-for-b2b-business-owners-who-sell) When you are a small business owner or entrepreneur, it often feels like you need to be a jack of all trades for your company. Growing it from the ground up, keeping an eye on production and service, and at the same time figuring out sales.  ## [Fostering Accountability: Empowerment for Growth and Success](https://www.unboundgrowth.com/blog/fostering-accountability) [![](https://www.unboundgrowth.com/hubfs/Accountability%20--%20goals.png)](https://www.unboundgrowth.com/blog/fostering-accountability) Sometimes, accountability can have negative connotations and is linked to micromanagement. No one wants to be labeled a micromanager --even if they display the behavior. Yet, accountability is a two-way street.  ## [How we can help women in business](https://www.unboundgrowth.com/blog/how-we-can-help-women-in-business) [![](https://www.unboundgrowth.com/hubfs/How%20we%20can%20help%20women%20in%20business.png)](https://www.unboundgrowth.com/blog/how-we-can-help-women-in-business) The lack of female representation in sales is still a prevalent concern in today's business environment. There are various reasons for this inequality, such as the difficulties and objectification women encounter, the perceived risks of being paid... ## [Don't forget to celebrate your wins!](https://www.unboundgrowth.com/blog/celebrate-your-wins) [![](https://www.unboundgrowth.com/hubfs/reward%20ourselves.png)](https://www.unboundgrowth.com/blog/celebrate-your-wins) Sometimes amid the hustle and grind, we forget to celebrate our wins. I know I'm guilty of this. But we reward ourselves when we celebrate our wins, no matter how small or large. And our brains love a reward. The release of dopamine is crucial in... ## [Sellers: Pay attention to these leading indicators](https://www.unboundgrowth.com/blog/leading-indicators) [![](https://www.unboundgrowth.com/hubfs/Tiffany-2.png)](https://www.unboundgrowth.com/blog/leading-indicators) I asked Tiffany Lyman Otten to share her best advice for sales managers on how to improve, and leading indicators were at the top of her list:The first thing I would say will probably be a little controversial. Abandon the vanity metric. Because... ## [This was a waste of my time.](https://www.unboundgrowth.com/blog/waste-of-time) [![](https://www.unboundgrowth.com/hubfs/Waste%20of%20time.png)](https://www.unboundgrowth.com/blog/waste-of-time) Most buyers prefer to do their research online before talking with a salesperson, and digital transparency is becoming increasingly important. When Kenneth Burke was looking for a product, he did his own research and asked for referrals, then had a... ## [Listen: I just want to get pricing!](https://www.unboundgrowth.com/blog/pricing) [![](https://www.unboundgrowth.com/hubfs/Tiffany-1.png)](https://www.unboundgrowth.com/blog/pricing) Tiffany Lyman Otten shares her buying experience, pricing, and the simplest thing she ever heard at her first sales job. Something companies, sales, organizations, and even founders trying to sell have yet to comprehend. ## [How to keep our teams motivated](https://www.unboundgrowth.com/blog/motivated) [![](https://www.unboundgrowth.com/hubfs/Qutas.png)](https://www.unboundgrowth.com/blog/motivated) How do we keep our teams motivated and accountable? ## [When you have to make tough decisions](https://www.unboundgrowth.com/blog/tough-decisions) [![](https://www.unboundgrowth.com/hubfs/tough%20decisions.png)](https://www.unboundgrowth.com/blog/tough-decisions) When making tough decisions, do you consider the laws of social influence? For instance, the group's actions and attitudes of the whole become that of the individual. We rise to the lowest level of the people we surround ourselves with. [Previous](https://www.unboundgrowth.com/blog/topic/sales-leadership/page/4) [Next](https://www.unboundgrowth.com/blog/topic/sales-leadership/page/6) ### Subscribe To This Blog #### **Subscribe To Our Newsletter** Subscribe to our monthly newsletter to get a summary of our recent blog posts, upcoming events & more! 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