To customize their pitch?
To diagnose a problem properly?
To recommend the right solution?
To find out who the decision maker is?
To make sure they understand the buyer?
To challenge how they think about their problem?
To make the buyer feel that...

Someone recently asked me how I plan to measure success for Unbound Growth. Most business owners who think about goals think about a revenue number. But that wasn’t really working for us. It wasn’t exciting enough, it didn’t motivate and inspire.
For a long time, I didn't have a television in my home by choice. So I listened to a lot of radio shows. Click and Clack was one of my favorites on Saturday mornings.
If you don’t know, the show features two brothers, Tom and Ray Magliozzi. As Click...