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Empathy as the Linchpin for Sales & Marketing Strategies

Disclaimer: If your mandate is to "deliver share-holder value" or "make a paycheck", then this post is not for you.

Comparison: Business Growth Development & Beer Brewing

What Does Business Development and Brewing Have in Common?

This week's business development insight was inspired by my husband. Not only is he a really swell guy, he also makes his own beer. Bonus!

Sales & Marketing Integration Analysis: Decision Making Styles

How Do You Make Decisions: Fear or Hope?

Someone once asked me what it is that makes me choose to work with one client versus another. In sales terms, he wanted to know what my "qualifier" was. I think more in terms of disqualification, so it was a...

Why You Don't Need a Web Presence to Have a Business

Happy Birthday to Rick Roberge, My Smarketing Guru

I had to be the one to write this post, because if a (several-decades) older salesman (guru or not) said it, you might be likely to think "Dinosaur.", disregard it, and it would be your loss....

Inbound Sales & Marketing Analysis: What is Missing?

It Is Not Conversion Rate Optimization, or Even Smarketing.

In the past month, I have seen a lot of good content, led great "brainstorming" conversations, and reconnected with some that have seen big changes in the past year and are anxious...

Is Smarketing a Real Option for Business Development?

Can Smarketing Hold up to Real ROI?

Is smarketing more than a 'that's interesting' concept?

Just as I was graduating college, I read a book that would change my perspective on marketing. "Waiting for Your Cat to Bark" was where I first learned...

Business Development and 21st Century Hiring: Are You Insane?

Here's a classic chicken-and-the-egg scenario. You know you need to make time to sell in order to grow your business, but you're swamped with client work – to the point where you're not doing much selling. At some point the client work will end and...

Sales & Dating Analysis: Inbound Marketing and the Cold Sales Call

The Big Bang Effect: Inbound Marketing and the Cold Sales Call

A Smarketing New Year's Resolution

The Smarketing VARs wager to Hubspot

Most people who know me, know that I am serious and passionate about sales, marketing and business development. I truly believe that when business is done right, and the customer relationship is put first, it...

Smarketing Reality Check: Entreprenuers and Big Competition

Do You Really Want a Big Business Customer?

In a previous post, I spouted off a bit on small businesses who are cursing big business for beating them out, whether it is online in search ranking or in their store fronts.