Unbound Growth Blog

Content Marketing Challenges- You Are Not Alone

Posted by Carole Mahoney  7/9/13 9:30 AM

Creating the content that you audience wants to read, see, hear or watch isn't easy for anyone, even the ones who live it and breath it on a daily basis. Corey Eridon, Inbound Marketing Content Manager at HubSpot, is certainly one of those people.

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Topics: inbound marketing, copywriting, content marketing

Content Marketing is Too Hard

Posted by Carole Mahoney  6/27/13 1:00 PM

 

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Topics: copywriting, content marketing, buyer personas

Applying Buyer Persona Modes to Create Customer Focused Copy

Posted by Carole Mahoney  2/17/13 8:46 PM

If Content is Currency, It's Worth Doing Right

You have likely heard all about content marketing and how crucial it is to SEO now. If you haven't, do a quick search on "Google Penquin and Content Marketing", that should get you caught up. (or you can just take my word for it).

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Topics: marketing strategy, sales and marketing alignment, copywriting, customer personas, customer profiles, buyer personas

Is Content Marketing taking the throne?

Posted by Jess Stark  10/17/11 4:07 PM

“Content is King.”

We’ve been hearing this phrase since 1996 when Bill Gates first predicted that success on the Internet would be in the form of sharing information and entertainment. This one motto has been a driving force behind the growth of blogging, social media sharing and search marketing.
 
Maybe it’s time to refresh the mantra. How about “Content Marketing is King?” One tiny problem is that many businesses – and even some marketers – aren’t exactly sure how Content Marketing fits into the larger Internet Marketing picture. In fact, some businesses may be confused by the terminology and how Content Marketing and SEO differ. Before we’re all drowning in an alphabet soup of buzzwords, here’s a quick glossary of Internet Marketing terms: 

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Topics: copywriting, content marketing

3 Ways to Stay On the Content Writing Wagon

Posted by Jess Stark  8/31/11 6:32 PM

It’s easy to fall behind on producing fresh, custom web content.  I write and edit blogs and websites for a living and it’s tough to set aside time for my own content writing (let alone create a content library). But if you’re serious about reinforcing your brand online, engaging with online communities and making your site visible to search engines, resist the temptation to fall off the content writing wagon!

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Topics: copywriting, content marketing

How to attract readers and search engines with SEO Copywriting

Posted by Jess Stark  6/27/11 10:30 PM

Today's Post is a guest post written by Marnie Grumbach.  Marnie is a communications strategist and freelance writer who lives and works in Greater Portland, Maine. She has been writing compelling content for the web, public relations and many other marketing channels within both agency and corporate environments for 10+ years. She focuses on SEO copywriting, web content strategy and legal marketing. Marnie holds an MBA from Husson University and a BA in Communications from Elizabethtown College.  You can learn more about Marnie at her LinkedIn Profile.  

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Topics: internet marketing, copywriting, guest blog post, seo copywriting, search engine optimization (seo)

Blog Writing for Business: Build a Better Blog

Posted by Jess Stark  2/15/11 1:01 PM

Your marketing plan includes blogging, but you sit down and stare at your computer screen and you are transported back to Freshman English Class, a blank white page stares back at you, and your mind goes blank.  Sound familiar?

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Topics: copywriting, content marketing

10 Easy Steps to Start Writing Today

Posted by Carole Mahoney  11/24/10 1:00 PM

Guest Post by Ovetta Sampson, Write Way Writing

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Topics: copywriting, guest blog post, online copywriting

The 4 U Rule to Writing a Great Headline

Posted by Carole Mahoney  11/17/10 2:15 PM

Headlines have always been a topic of spirited discussion in the marketing world. Long before there were websites, emails, landing pages, banners and pay per click ads, headlines played a major role in selling everything from Coca-Cola to Chevrolet.

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Topics: copywriting

3 Secrets to Create Great Web Content that Converts

Posted by Carole Mahoney  11/10/10 1:00 PM

Guest Post by Ovetta Sampson, Write Way Writing

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Topics: social media, copywriting, guest blog post, online copywriting

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