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Small Business Email Marketing: The Eighth Commandment

Thou Shalt Not Ask People to "Click Here"

Many small businesses treat email marketing like a spray-and-pray tactic for blasting marketing messages out to potential customers. Hopefully, through this series you're beginning to learn that email...

Small Business Email Marketing: The Seventh Commandment

Thou Shalt Not Send Ugly Emails

One of the greatest things about small businesses is their ability to truly delight customers. In a small business, every customer relationship is critical, so they work extra hard to deliver high quality products...

Small Business Email Marketing: The Sixth Commandment

Thou Shalt Experiment

One of the simplest ways to get the most out of your email marketing campaigns is by experimenting with split testing (a.k.a., A/B testing). Systematically varying different elements of your campaign helps you learn more...

Small Business Email Marketing: The Fifth Commandment

Thou Shalt Not Spam Conference Attendee Lists

Yes, it really is a big deal. Smart businesses use permission marketing principles and avoid sending unsolicited emails like the plague. Aside from the fact that it's prohibited by conferences and...

Small Business Email Marketing: The Fourth Commandment

Thou Shalt Give People Something To Do

Small Business Email Marketing: The Third Commandment

Small Business Email Marketing: The Second Commandment

Thou Shalt Measure Your Email Marketing Efforts Ultimately, one power decides the value of almost every business activity, including email marketing campaigns: the bottom line. It's as simple as revenues minus expenses. Do you know how much...

Small Business Email Marketing: The First Commandment

Thou Shalt Not Manage Your Mailing Lists in Excel

Four Areas You are Underutilizing Email Marketing-How to Start

Guest Post by Mitch Tarr

Part 3 of 5: How to Harness the Dynamic Power of Internet Marketing

Step 3: Implementing the Plan

Harnessing the herd without going over a cliff.