Unbound Growth Blog

Smarketing for Entrepreneurs: The Pitfalls & Opportunities

Posted by Carole Mahoney  4/25/12 11:48 AM

If you are both the Sales & Marketing person in one, how can Smarketing help you?

This is a question I am asked frequently, most recently at the Maine Marketing Association lunch and learn where Rick Roberge and I talked about common sales and marketing myths and how to debunk them.

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Topics: smarketing, marketing strategy, sales strategy, sales assessment test

The Biggest, Baddest, Most Dangerous Online Lead Generation Myth

Posted by Carole Mahoney  2/9/12 9:26 PM

An Online Lead Generation Machine Will Not Increase Sales 

In fact, there are those who make the news with how many online leads they generated.

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Topics: marketing strategy, target customers, sales strategy, lead generation

What Does a Sales and Marketing Strategy Have to do with Chainsaws?

Posted by Carole Mahoney  1/29/12 5:36 PM

A Sales and Marketing Strategy is Your Business' Owner Manual

For the January HUGMEtoo, I put together some slides to talk about the sales prospecting tool that Hubspot has recently updated with new functionality. 

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Topics: marketing strategy, sales strategy, sales and marketing strategy

AIDAs Analysis: The Real Importance of Marketing to Sales

Posted by Carole Mahoney  1/20/12 4:22 PM

An Inbound Marketing Agency's Evolution

Notice that I did not say revolution. Some readers and listeners may have heard me using the phrase revolution a lot lately. I feel that I should clarify a misconception. I have learned that a revolution is the culmination of, or turning point, in an evolutionary process. It isn't the type of thing that you are violenting overturning tables and established business processes.

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Topics: marketing strategy, smarketing process, inbound internet marketing

Comparison: Business Growth Development & Beer Brewing

Posted by Carole Mahoney  1/17/12 8:08 PM

What Does Business Development and Brewing Have in Common?

This week's business development insight was inspired by my husband. Not only is he a really swell guy, he also makes his own beer. Bonus!

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Topics: business development, marketing strategy, sales strategy

Are you taking your marketing strategy seriously?

Posted by Jess Stark  9/20/11 12:44 PM

This blog was co-written by Jess Stark and Cheri Gaudet.

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Topics: marketing strategy, sales and marketing alignment

The Social Economy and Corporate Giving as a Marketing Strategy

Posted by Carole Mahoney  8/17/11 10:00 AM

Almost a year later, my book review post on "Marketing Lessons from the Grateful Dead"is still our most popular blog article. From my reading, I listed 5 things I learned from it that I planned to put into practice. I really only want to talk about #4 right now.
"Finding new charities to give to in my local community that really mean something to me. Environmental, small business oriented, educational...."
There are so many worthwhile charities I would like to be a part of. But the key to being passionate about something is that is has to be personal.
So let's get personal.
When I was in highschool, I used to babysit for a young boy who was deaf.  I was fascinated and delighted by him and how he processed the things around him. Like music. He loved it. Odd, right? I mean he couldn't hear it! But he could feel it. Every vibration that the bass or drums would make through a speaker, he danced to it as if he heard every note.
He was curious about everything, like any child. But unlike any child, he couldn't always express in words what he felt. Bedtimes were the hardest, it was always a test of the wills as to how many times I would put him back in bed and sign to him "No, stay. Sleep." He and I learned sign language together (though I have forgotten much for lack of use).
I remember his mom getting so frustrated trying to find basic care like kindergarden and a pediatricianl! He had to be homeschooled a lot which was hard because both parents had to work to try to pay for the extra services their son needed. I helped babysit in the  summer and after school. When I wasn't babysitting I was writing letters and articles to anyone who would listen to try and keep their special needs school open.
Then a really cool thing happened. I was in concert choir at my high school that year and my teacher let me do a couple of songs in sign language as a way to raise awareness. The little boy was so excited when he saw us perform it, he joined in with me and helped me sign- he loved the attention!
I learned a lot from the experience, empathy obviously, resilience, doing something because you can, even if it only makes a difference in one person's life. Most of all, I learned how easy it was to take everyday things for granted.
So that is why I choose Woodford's Family Services as MiM's next corporate charity recipient. While many might criticize companies or individuals that promote all their charity work as self-promoting, I can not think of a better way to use one's social media influence (whether a company or an individual). Why keep it a secret? Who does that benefit?
And while we are not doing this because of the 'social economic factor', we are using it for a marketing campaign.  Making noise about great things is one of the things we do- it's in our DNA.
I like how Bill Gates phrased it. “As we look ahead into the next century, leaders will be those who empower others.”
So, how do you empower others? What charities does your organization support? Now is your chance to give them a plug!
Want to help us empower others? Learn more about how you can help make Woodford's Annual Benefit Auction a success.
Think that corporate giving is something you want to include in your marketing strategy? Contact us or check out our next inbound internet marketing training course- maybe we can help you too.
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Topics: marketing strategy

Keyword Analysis: Why is this in my Internet Marketing Strategy?

Posted by Jess Stark  4/13/11 11:37 AM

Why Do You Perform a Keyword Analysis?

  • To get visitors to your website through free organic rankings.  (Getting found in search engines based on keyword relevancy not pay-per-click).
  • To get qualified traffic to your site. (The customers who need and want your product or service).
  • To "Get You Found" in search engines (Google, Bing, etc.) for keyword phrases.
  • To enable you to convert visitors into leads and leads into customers.

How Do You perform a Keyword
Analysis?

  1. Identify Obvious Keywords - the ones you can think of easily, often this will include your products or services.

  2. Look at your websites access log for keywords that are bringing people to you.

  3. Look at your competitors keywords.

  4. Look for other additions: common spelling mistakes, synonyms, split or merged words, singular or plural, hyphenated words, geospecific words, your company name.

  5. Use a keyword tool like GoogleAdwords Keyword Tool or HubSpot Keyword Grader to find more relevant keywords and keyword phrases.

How Can I Tell if my Keyword Strategy is Working?

The goal is to bring more traffic to your site and then have more of those visitors continue through the conversion process to become leads and then customers.  The goal is not to just rank highly for as many keywords and keyword phrases as possible.  So how do you know if this is happening?

  • Are you being found more easily in organic search?
  • Do you have an increased number of organic visits each month?
  • Have your organic leads increased month after month since you performed a keyword analysis?

Would you like some help with your Internet marketing strategy?

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Topics: marketing strategy, marketing, key word analysis

Small Business Budgets for Internet Marketing

Posted by Carole Mahoney  2/18/11 1:15 PM

Not many people like to talk about money, it was 'impolite' to ask someone about their finances. For some, they don't want to let anyone know how much they really have. For others (and most of us) it is because we have a small amount and we are either embarrased or very protective of what we do have.

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Topics: marketing strategy, marketing

Smarketing Reality Check: Entreprenuers and Big Competition

Posted by Carole Mahoney  2/15/11 1:10 PM

Do You Really Want a Big Business Customer?

In a previous post, I spouted off a bit on small businesses who are cursing big business for beating them out, whether it is online in search ranking or in their store fronts.

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Topics: business development, smarketing, marketing strategy, sales strategy, entrepreneur

Why this blog exists.

"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
This blog is a home for the business growth lessons that we and our associates and clients have learned from the front lines.

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