Unbound Growth Blog

What is the best way to get sales and marketing teams to collaborate ?

Posted by Carole Mahoney  5/19/12 8:03 AM

Why can't they understand the importance of working together? 

A marketing person asked this question on sales and marketing alignment Linkedin group a few weeks ago. Here were some of the answers offered.

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Topics: smarketing, sales and marketing alignment, customer service, customer personas

Inbound Marketing Analysis: ROI With Sales and Marketing Integration

Posted by Carole Mahoney  1/5/12 8:54 PM

How Hubspot Increased Revenue 6000% over 4 years.

Last week I had the pleasure of hosting a Hubspot User Group with Mark Roberge as our guest speaker. In case you are unaware, Mark is the VP of Sales at Hubspot. Together he and Hubspot CMO Mike Volpe were a key part to the increased the tech start-up company's revenue increase of 6000% over 4 years.

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Topics: smarketing, sales and marketing alignment, sales and marketing strategy, sales and marketing integration

Why You Don't Need a Web Presence to Have a Business

Posted by Carole Mahoney  12/29/11 10:33 AM

Happy Birthday to Rick Roberge, My Smarketing Guru

I had to be the one to write this post, because if a (several-decades) older salesman (guru or not) said it, you might be likely to think "Dinosaur.", disregard it, and it would be your loss. That just doesn't sit right with me.

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Topics: business development, smarketing, sales and marketing alignment, sales and marketing integration

Is Smarketing a Real Option for Business Development?

Posted by Carole Mahoney  12/15/11 7:45 AM

Can Smarketing Hold up to Real ROI?

Is smarketing more than a 'that's interesting' concept?

Just as I was graduating college, I read a book that would change my perspective on marketing. "Waiting for Your Cat to Bark" was where I first learned about the concept of smarketing. In it smarketing is described as the times and places where sales and marketing collide.

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Topics: business development, sales and marketing alignment, smarketing process

A Smarketing Birthday Wish

Posted by Carole Mahoney  11/4/11 3:44 PM

Today is a signifigant day. Not just because it is my birthday. Not just because there only about 40 valid selling days left to the end of this year. (And no, not just because we're at the doorstep to winter.)

But today is the day I draw my line in the sand. That line is smarketing.

Through the past 10+ years of various study, practice, test and trial it seems as though the past month has been like the labor of an 11lb baby. But the pain is forgotten once the vision has a name.

From the first website I created in college after I convinced my hard nosed, stubborn, and passionate boss to dump her yellow pages website and let me and my college buddies create one for a 100$. (It is still generating business for them today.)

To spending my entire first consulting check to go to NYC for the first time and study with visionaries like Brian & Jeffrey Eisenberg, authors of "Waiting for your Cat to Bark". (That may not seem a big deal to you- but to this country chick it was.)

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Topics: smarketing, scientific marketing, sales and marketing alignment, sales and marketing revolution

Smarketing Sales Development: Are you always selling?

Posted by Carole Mahoney  11/4/11 12:16 PM

Always be selling. Sounds like a cheeky, cheesy sales guy thing doesn't it?

Not Just for Sales?

  • Athletes train- they are always running.
  • Students study- they are always learning.
  • Musicians play- they are always practicing.
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Topics: inbound sales development, sales and marketing alignment

Are you taking your marketing strategy seriously?

Posted by Jess Stark  9/20/11 12:44 PM

This blog was co-written by Jess Stark and Cheri Gaudet.

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Topics: marketing strategy, sales and marketing alignment

A Smarketing Fairy Tale

Posted by Cheri Gaudet  8/29/11 11:00 AM


Feuds between sales and marketing are as old as fairy tales. Well, okay, maybe not that old. But it's well known that traditionally, sales and marketing haven't always been happy partners. Each side thinks they're the princess - and the other guy is the frog.

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Topics: sales and marketing alignment, social media, internet marketing

Using LinkedIn for SMarketing

Posted by Jess Stark  8/24/11 1:30 PM

Rick Roberge of Kurlan and Associates recently posted a blog entitled, Are your Marketing and Sales Synchronized?  In many cases, they aren't, but when they DO learn to work together, you get amazing results!

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Topics: sales and marketing alignment

Uprisings and Revolutions- A History Lesson for Marketing & Sales

Posted by Carole Mahoney  8/22/11 10:00 PM

I happened to catch an article from the NY Times from a connection on LinkedIn titled, "A Theory of Everything." The author basically sums all the recent riots, government overthrows, protesting and revolutions in one slogan from an Israeli middle-class uprising: “We are fighting for an accessible future.” Mr. Friedman goes on to detail why he thinks that "a lot of middle- and lower-middle-class people now feel that the “future” is out of their grasp."

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Topics: sales, sales and marketing alignment, marketing strategies, sales and marketing revolution

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"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
This blog is a home for the business growth lessons that we and our associates and clients have learned from the front lines.

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