There is a negative perception of sales today that has been around for a long time. Last week I was reminded why that is when I got this email:
“Thank you for creating stellar content! “Your blog rocks. Thanks for providing unique stories. I always share it with my sales team and they love it. Thanks!
We launched XYZ company recently to tremendous success, focusing on <blah, blah, blah>. In the 6 month since launching, we have gained 16,000 users worldwide including <yada,yada, yada>.
We want to work with you to help take us to the next level. We have been allocated marketing budget to spend on developing partnership with blogs like yours. I’d love to set up a time to speak. Are you interested ?”
However when I went to see if the person was subscribed to my blog, they weren’t. In fact, no one at the company was. And so I replied;