In case you didn’t know- I have not been one of those ‘lifelong’ salespeople. I disliked sales so much, that when I settled on what I wanted to learn in college, it was marketing because I wanted to learn how to use marketing to make salespeople obsolete. At least- based on what my perception of salespeople was. If you read Daniel Pink’s book, “To Sell Is Human”, you know that his research claims that 7 out of 10 people have a negative perspective of sales as manipulation, pushy, aggressive, etc. I was certainly one of the 7.