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How to Standout in Your Social Media Marketing

In Act I, scene iii of Hamlet, the character of Polonius prepares his son Laertes for travel abroad with a speech (ll.55-81),

Small Business Budgets for Internet Marketing

Not many people like to talk about money, it was 'impolite' to ask someone about their finances. For some, they don't want to let anyone know how much they really have. For others (and most of us) it is because we have a small amount and we are...

Smarketing Reality Check: Entreprenuers and Big Competition

Do You Really Want a Big Business Customer?

In a previous post, I spouted off a bit on small businesses who are cursing big business for beating them out, whether it is online in search ranking or in their store fronts.

Blog Writing for Business: Build a Better Blog

Your marketing plan includes blogging, but you sit down and stare at your computer screen and you are transported back to Freshman English Class, a blank white page stares back at you, and your mind goes blank.  Sound familiar?

Can Small Business Beat Big Business with Internet Marketing?

How much does size matter for internet marketing?

Advice from Yoda for Small Business Inbound Internet Marketing

Is your sales and marketing alignment 'Smarter Than a 5th grader'?

Ever watch that game, "Are You Smarter Than a 5th Grader?". Seems like a ridiculous concept at first right? I mean of course I am smarter than a 5th grader!

Do You Need a Social Media Policy?

I’m frequently asked by clients if they should have a social media policy. My answer? Maybe. Ask a lawyer versed in the aspects of social media as it pertains to current law. (who knows your business and industry.)
But what if that is not an option...

Create an Internet Marketing Plan like the Grateful Dead

A new year is here. It is a time for setting goals and making improvements. What better time to take a look at your marketing plan and find ways to make it better? How do you keep your marketing plan fresh and innovative? Simple. Listen to your...

How to Use Web Analytics to Make the Right Decisions

Step 3 of 3 for Inbound Internet Marketing

One of the greatest things about inbound internet marketing is the ability to measure just about everything that happens with your marketing.

What You Can Do Right Now for Better Inbound Internet Marketing

Step 2 of 3 for Inbound Internet Marketing